Class for Every Day: The New Mercedes-Benz A-Class Brings Style and Intelligence to the Compact Segment

Kuala Lumpur, [16-June] – Mercedes-Benz Malaysia proudly presents the refreshed models of the A-Class family, showcasing a more modern and dynamic look. The new A-Class sets itself apart with perfectly balanced proportions, meticulous attention to detail in design, the latest generation of MBUX Infotainment system, and a model range tailored to customer preferences. With its unique blend of elegance and advanced technology, the A-Class saloon delivers unmatched comfort for everyday driving.

Bettina Plangger (Vice President of Sales & Marketing, Mercedes-Benz Cars Malaysia) with the Mercedes-Benz A-Class family at the Mercedes-Benz Driving Experience 2023

Bettina Plangger, Vice President of Sales & Marketing, Mercedes-Benz Cars Malaysia, expressed her excitement about the new Mercedes-Benz A-Class, stating, “The new A-Class epitomizes style and intelligence, seamlessly combining captivating design with cutting-edge technology to redefine the essence of everyday comfort on the road. As the entry-level model to the world of Mercedes-Benz, the A-Class saloon showcases state-of-the-art technology and impeccable design, encapsulating both sportiness and elegance in every meticulous detail.”

Sporty and Dynamic Exterior: The new A-Class boasts a sporty and muscular exterior that exudes power and dynamism. The A 200 features the Progressive Line exterior, while the A 250 4MATIC comes with the AMG Line exterior. The front view commands attention with its forward-sloping bonnet, two power bulges, steep ‘shark nose,’ redesigned radiator grille with unique geometry on the A 200, and star pattern on the A 250 4MATIC. The sporty character is further accentuated by externally flush wheels, with 17-inch 5 twin-spoke light-alloy wheels painted in black with a high-sheen finish on the A 200 and 18-inch AMG 5-twin-spoke light-alloy wheels, painted in tremolite grey with a high-sheen finish on the A 250 4MATIC. The rear diffuser and standard LED rear lights enhance the vehicle’s visually appealing appearance during the day and night. The A-Class offers a wide range of exterior paintwork options, including non-metallic and metallic finishes. Additionally, both models come equipped with Adaptive Highbeam Assist, enhancing visibility for drivers.

Elegant and High-Tech Interior: The interior of the new A-Class reflects exclusivity and sophistication. The highlight is the standard freestanding dual-screen display, measuring 10.25 inches each, creating a wide-screen look. The unique internal architecture of the A-Class generates a captivating lighting ambience reminiscent of a futuristic building at night. Paying homage to the world of aviation, the three round turbine-look air vents, characteristic of Mercedes-Benz, add to the interior’s charm. The A-Class offers a range of customization options to meet individual preferences. Even the base variant features a high-quality comfort seat with three-dimensionally embossed ARTICO upholstery, emphasizing the vehicle’s sportiness. The A 200’s upholstery is equipped with ARTICO man-made leather, while the Progressive trim showcases a new dark carbon-fiber look trim element, enhancing the instrument panel and doors. The AMG Line on the A 250 4MATIC offers light longitudinal-grain aluminum trim and red contrasting topstitching in the ARTICO/MICROCUT seats, paired with ARTICO man-made leather upholstery/MICROCUT microfiber.

Enhanced Technology and Safety: The new A-Class represents a significant leap forward in terms of hardware and software. The latest generation of MBUX (NTG7) offers intuitive operation and learning capabilities. The driver and central displays create a holistic and aesthetic experience, customizable through various display styles, modes, and color worlds. The central display provides access to functions such as navigation.

Details

the A-Class saloon showcases state-of-the-art technology and impeccable design, encapsulating both sportiness and elegance in every meticulous detail.”

Sporty, muscular exterior: Even from the front, the new AClass conveys power and dynamism. The A 200 is equipped with Progressive Line exterior while the A 250 4MATIC with the AMG line exterior. The front view is dominated by the forward-sloping bonnet with its two power bulges and steep ‘shark nose’, the redesigned radiator grille with geometry on the A 200 and star pattern on the A 250 4MATIC, and the flat headlamps. The sporty character is underlined by externally flush wheels with 17-inches 5 twin-spoke light-alloy wheels aerodynamically-optimised, painted in black with high-sheen finish on the A 200 and 18-inches AMG 5-twin-spoke light-alloy wheels, aerodynamically optimised and painted in tremolite grey with high-sheen finish on the A 250 4MATIC.
The new rear diffuser and the standard LED rear lights ensure a fascinating and emotionally appealing appearance by both day and night. The high-class exterior is perfectly complemented by an attractive choice of exterior paintwork: a variety of non-metallic and metallic paint finishes are available. Both models come equipped with Adaptive Highbeam Assist enabling drivers to see the road surface or any hazards more clearly.
Individual interior with high-tech: Exclusiveness is also reflected in the interior of the new AClass. The absolute highlight is the standard freestanding dual-screen display both measuring 10.25inches that seem to float with their wide-screen look. The internal architecture, which is unique in this class, gives rise to a very special lighting ambience that is perhaps reminiscent of the illumination of a futuristic building at night. The three round turbine-look air vents, so typical of MercedesBenz, are a homage to the world of aviation.
Inside, too, the model range covers all individualisation wishes: even in the base variant of the new AClass, MercedesBenz offers a high-quality comfort seat whose new, three-dimensionally embossed ARTICO upholstery further emphasises the sportiness of the vehicle. The A 200’s upholstery is equipped with ARTICO man-made leather. The vehicle’s Progressive trim features the new, dark carbon-fibre look trim element which further enhances both the instrument panel and the doors. The AMG Line on the A 250 4MATIC is designed for performance and features light longitudinal-grain aluminium trim and red contrasting topstitching in the ARTICO / MICROCUT seats. The vehicle’s upholstery is ARTICO man-made leather upholstery / MICROCUT microfiber.
More digital, smarter, safer: In the new A-Class, both hardware and software have taken a major leap forward: the latest generation of MBUX (NTG7) is intuitive to operate and capable of learning. The driver and central displays create a holistic, aesthetic experience and can be customised as desired with the help of the newly designed display styles (Classic with all relevant driver information, Sporty with the dynamic rev counter, Discreet with reduced content), three modes (Navigation, Assistance, Service) and seven colour worlds. The central display offers all previous functions such as navigation, media, phone, vehicle, etc. and can be operated directly and conveniently as a touchscreen.
The telematics system has been revised and impresses with its new design and improved performance. Of course, connectivity with smartphones is possible now via wireless Apple Carplay or Android Auto, and for further connectivity an additional USB-C port has been added and all USB ports in the vehicle offer fast-charging capabilities.
The new A-Class has also been given an update in terms of safety assistance. Both models come with LED headlamps and the Parking Package with reverse camera. As safety is a priority at Mercedes-Benz, the vehicles are equipped with Active Parking Assist, Blind Spot Assist, Exit Warning Assist, and Active Brake Assist. The A 250 4MATIC has an additional Sports Brake System which delivers powerful deceleration, even after frequent heavy braking. The KEYLESS-GO comfort package included has both HANDS-FREE ACCESS and KEYLESS-GO functions. GUARD 360° vehicle protection offers all-round monitoring of the vehicles’ surroundings – for example with the break-in and anti-theft alarm system with tow-away protection.
Electrified and powerful drives: The new A-Class has also received an update with respect to its engines. The A 200 petrol engine has a four-cylinder unit with 7-speed dual-clutch automatic transmission. The A 250 4MATIC petrol engine has been electrified with an 8-speed dual-clutch automatic transmission. As a mild hybrid, the A 250 4MATIC is equipped with an additional 48-volt electrical system that supports agility when starting off with 10 kW more power.
In its Ambition 2039, Mercedes-Benz has set itself the goal of launching a net carbon neutral fleet of new passenger cars and vans from 2039 across the entire value chain and life cycle. The aim is to at least halve CO2 emissions per passenger car in the new vehicle fleet over the entire life cycle compared to 2020 by the end of this decade. One measure is the use of recycled materials. The comfort seats feature fabrics in the centre section that are made from 100 percent recycled material. In the case of ARTICO/MICROCUT seats, this proportion is 65 percent in the surface of the seat and 85 percent in the material underneath.
Mercedes-AMG A-Class
Power and style in a compact format – the new A-Class also makes its debut as MercedesAMG and thus forms the sporty top end of the model series. With its revised look, the Mercedes-AMG A 35 4MATIC is available as a saloon, while the Mercedes-AMG A 45 S 4MATIC+ is available as a Hatchback as before.
Exterior: The revised front headlamps, the AMG-specific radiator grille and the new, round badge with the AMG emblem instead of the Mercedes star with a laurel wreath, immediately stand out when looking at the new MercedesAMG A-Class. In addition, a new front apron and the power domes familiar from the AMG A 45 S 4MATIC+ provide the AMG A 35 4MATIC with a new, coherent AMG face.
The AMG look is underlined by the new wheel design, the rear spoiler lip, revised rear headlamps and the hallmark round exhaust pipes (twin-flow on the MercedesAMG A 45 S 4MATIC+). The AMG A 45 S 4MATIC+ is equipped with 19-inch AMG 5-twin-spoke light-alloy wheels aerodynamically optimized in matt black high-sheen rim flange and the AMG A 35 4MATIC comes with 19-inch AMG 5-twin-spoke light-alloy wheels. Both models come with red-painted brake callipers and Adaptive Highbeam Assist Plus.
Exclusive to the AMG A 45 S 4MATIC+, the AMG Night Package includes selected exterior features finished in high-gloss black resulting in strong contrasts. In conjunction with the AMG Night Package the AMG Aerodynamics package has been developed in the wind tunnel to improve handling at high speeds and provides the basis for even greater driving enjoyment. The AMG A 45 S 4MATIC+ also has a panoramic sliding sunroof providing ample illumination to the cabin.
Interior: As standard, the new Mercedes-AMG A-Class offers the AMG Performance steering wheel including AMG steering wheel buttons, with which the driver can control AMG-specific features such as the AMG DYNAMIC SELECT – without taking their hands off the steering wheel. The AMG A 45 S 4MATIC+’s new version of steering wheel with new touch-control panels, providing enhanced functionality and convenience is wrapped in nappa leather / MICROCUT microfiber and the AMG A 35 4MATIC’s is in nappa leather. In addition, the A 45 S 4MATIC+ comes with the Multicontour Seat package paired with AMG Performance Seat Package Advanced and the AMG A 35 4MATIC comes with sport seats.
The ARTICO man-made leather / MICROCUT microfibre AMG upholstery with Aluminium AMG Design trim elements in black / silver comes as standard in both the AMG A 45 S 4MATIC+ and AMG A 35 4MATIC. Both models include MANUFAKTUR seat belts in red, AMG floor mats, ambient lighting in 64 colours, and AMG illuminated door sills with “AMG” lettering and with exchangeable cover which further elevates the sportiness of the vehicle.
Technology: The Mercedes-AMG A 35 is now equipped with a 48-volt auxiliary power supply and belt-driven starter-generator (RSG) and achieves an output of 225 kW/306 hp with a maximum torque of 400 Nm. As a mild hybrid, the RSG supports agility with 10 kW more power at start-up. In addition, an AMG SPEEDSHIFT DCT 8-speed transmission is now on board and the new front radiator facilitates temperature management at the limit. The AMG A 45 S 4MATIC+ has a 4-cylinder Turbocharged Petrol Engine enabling the vehicle to accelerate from 0-100 km/h in just 3.9 seconds.
Infotainment & connectivity: The new Mercedes-AMG A-Class also benefits from the latest MBUX generation (NTG7): increased performance, more USB charging power and the new hallmark AMG screen design make driving in the new AMG A-Class an interactive pleasure. Both vehicles come equipped with the USB Package Plus and Burmester® surround sound system. The AMG Real Performance Sound and AMG TRACK PACE is exclusive to the AMG A 45 S 4MATIC. The AMG Real Performance Sound allows drivers to determine how the turbocharged engine sounds in the interior.
AMG Street Style Edition: Mercedes-AMG A 45 S 4MATIC+ will also be available exclusively and for a limited time: The AMG Street Style Edition impresses with extrovert and exclusive equipment elements. With the base paint in MANUFAKTUR mountain grey MAGNO and the edition-specific foiling with colour gradient in black/anthracite matt and colour accents in fluorescent orange, it emphasises the elements of the Aerodynamics Package. The look is perfectly complemented by the newly designed 19-inch AMG cross-spoke forged wheels. The AMG Street Style Edition is also equipped with AMG-specific radiator grille, darkened, Edition decals and Model badge on boot lid and wings in high-gloss black.
In keeping with all this, the interior of the AMG Street Style Edition is also unmistakable: the ARTICO man-made leather upholstery / MICROCUT microfibre AMG black with contrasting orange topstitching paired with AMG trim in dark / orange Street Style Edition aluminium elevates the look in the cabin. The orange label on the headrest quickly makes it clear which edition from Mercedes-AMG we are talking about here. In addition to that, the AMG Street Style Edition is equipped with Floor mats for special model.
With its four cylinders, the AMG Street Style Edition produces 310 kW (421 hp) and comes with the AMG RIDE CONTROL suspension, AMG Aerodynamics Package, the AMG Night Package II and the stand-alone AMG fuel filler cap.

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