The Toyota Eco Youth (TEY) programme in Malaysia has been run annually for the past 18 years and rewarded youth who have relentlessly worked their way to help conserve the environment through community projects. The programme, which is a pillar of the Environment Corporate Social Responsibility (CSR) of UMW Toyota Motor Sdn Bhd (UMWT), has since reached close to 250 schools nationwide, involving approximately 2,600 students and teachers.
Since the inception of the TEY programme, UMWT has spent close to RM7 million for the program and hopes that students who benefited from this program become ambassadors in advocating environmental sustainability in the future.
“The programme has earned a reputation for being one of the most sustainable eco-projects by our principal, Toyota Motor Corporation of Japan,” said Ravindran K., President of UMW Toyota Motor. “Many schools are still conducting the projects that were initiated many years ago. Some good examples include SMK Sri Muda in Penang and SMK (Agama) Maahad Hamidiah in Kajang, which participated in 2007, 2010 and 2011, respectively, and are still conducting their yearly project on their own whilst inspiring others to do the same.”
The Ministry of Education has also commended UMW Toyota Motor for setting the educational groundwork in environmental protection, acknowledging that the knowledge and skills shared are in line with the ministry’s vision of creating a generation of world-ready youths, who will be able to contribute to nation building activities and generate global impact.
As in previous years, the winners of the 2018 Toyota Eco Youth program were judged based on continuous evaluation of the project and rewarded with cash prizes of RM10,000, RM7,000 and RM5,000 for first, second and third placings, respectively. There is also RM1,000 each for Best Presentation, Best Exhibition and Best Blog Site Report categories. Two of the best supportive teachers in the projects received RM500 each for their effort and supervision.
The students also had to maintain a blog chronicling their activities, and prepare a good presentation at the Closing Ceremony in order to emerge as winners. Additional points were given to students who went the extra mile to get publicity for their projects through the media or online forums.
Earlier this year, participating students and teachers were sent for a course on the Toyota 8-Step Problem-Solving Methodology (an approach practiced by UMWT’s employees), which can be implemented in any circumstances including environmental problems.