It’s rare that a car company has a party to celebrate the delivery of its vehicles to customers but the Toyota C-HR is a model which is somewhat special with its eye-catching design and also being the first Toyota model in the competitive compact crossover segment. For this reason, UMW Toyota Motor (UMWT) decided to make it a Big Thing when handing over the first 50 units to their new owners.
The handover was done at the Technology Park Malaysia, just outside Kuala Lumpur (also where the TGR Racing Festival and Vios Challenge will be held this weekend). Also present was the Chief Engineer of model, Takatomo Suzuki, who told the new owners more about their car and its features and technology.
“Since being previewed last year, interest in the All-New Toyota C-HR has been high. To date, we have received around 1,500 bookings for the model and because this is a unique model, we wanted to personally hand over the vehicle to our first 50 customers,” said Ravindran K., President of UMW Toyota Motor.
“We are always grateful for the support given by our customers. They can be assured of the best Toyota ownership experience with maintenance and services from technicians fully trained to look after the C-HR as well as availability of replacement parts when needed. Furthermore, only with Toyota models sold by UMW Toyota Motor and its authorised dealers, there is a 5-year warranty with unlimited mileage,” he added.
The aftersales support and warranty are important not only for peace of mind but also when there are technical updates or recalls. From time to time, manufacturers may find that something needs to be updated (like computer software) and this information as well as the related parts of software will be supplied only to authorised service centres. Only those vehicles for which the authorised distributor (like UMW Toyota Motor) has contact details of the owners will get such support and there is usually no charge for the labour or parts.
Since its global debut, the C-HR has been very well received wherever it has been launched. It is produced at three factories for sale in different regions and the one for the ASEAN region comes from Toyota’s factory in Thailand. Producing the model within the ASEAN region helps to reduce tax levels as there is the AFTA trade agreement which provides for exemption of import duty for vehicles made in the region.
The price for the C-HR, currently available in a single variant, starts from RM145,500 (without insurance). Customers have a choice of five exterior colours – White Pearl CS, Metal Stream Metallic, Blue Metallic, Red Mica and Attitude Black. Vehicles with the Blue Metallic and Red Mica finishes also come with a black roof, following the latest trend in the industry.
For the Malaysian market, the C-HR has a proven 1.8-litre petrol engine (2ZR-FBE) with a power output of 140 ps/171 Nm. The transmission is a 7-speed Sequential Shiftmatic CVT which delivers power to the front wheels.
The C-HR is the second model after the latest Prius hybrid to sit on Toyota’s New Global Architecture (TNGA). This new platform will be used for many new models and structurally transforms automobile design. TNGA dramatically improves the basic performance and marketability of Toyota vehicles with the overall optimization of new powertrain components and vehicle platforms.
According to Mr. Suzuki, the interior design concept is a departure from the conventional approach and combines high-tech functionality with fashionable style. The driver-oriented area incorporates intuitive technology with sharp and clear Optitron meters and a 4.2-inch Colour Multi-Information Display (MID) that keeps the driver informed of the vehicle’s operation. For enthusiast drivers, there’s also a G-monitor which shows the G-forces during cornering, acceleration or deceleration.
Safety features include ABS as standard with Vehicle Stability Control and Traction Control. It also has Rear Cross Traffic Alert and a Blind Spot Monitoring system, features which are still rare on Toyota models sold here. Also rare is a Tyre Pressure Monitoring System that will alert the driver when the pressure of any tyre is too low. A warning light will illuminate on the instrument panel if the pressure in any tyre is 80% (or less) from the original setting.
The C-HR is also equipped with an Electric Parking Brake and Hill-start Assist Control (HAC) to prevent the vehicle from rolling backwards while moving on a steep slope.
Visit www.toyota.com.my to find out more about the C-HR and other Toyota models available in Malaysia.