Tag: FEATURES

BUDGET VAN BANISHES BUILDERS’ BLUNDERS

BUDGET VAN BANISHES BUILDERS’ BLUNDERS

Research by Budget Van Insurance shows that one of the biggest gaffs van drivers can make is showing off their posteriors. For most, catching sight of a builder’s bum is so horrible that it has been identified as the biggest faux-pas for workers listed in the tongue-in-cheek manual compiled by […]

VAUXHALL AGILA AIMED AT YOUNG WOMEN

VAUXHALL AGILA AIMED AT YOUNG WOMEN

Consumer information reveals that most buyers of Vauxhall’s Agila are women, with the outgoing model particularly popular with ladies of a certain age. However, according to Shelley Perkins, Vauxhall’s marketing manager for small cars, the firm’s marketing people think they have unearthed a new breed of women with the arrival […]

HONEST JOHN KNOWS WHAT WOMEN REALLY WANT

HONEST JOHN KNOWS WHAT WOMEN REALLY WANT

Of the hundreds of emails Honest John receives daily, 35% are from female motorists who need help and advice. Honest John explains, “The emails I respond to from my female audience range enormously and cover every aspect of motoring from buying and selling, to garages and servicing and the practicalities […]

FEELING BLUE

FEELING BLUE

While colour may not be at the top of everybody’s list when it comes to choosing a car, it is important to many, not just women, and psychologists believe the colour chosen may reveal elements of the buyer’s personality. Plus with women influencing new car purchases more and more, market […]

THE BRAVERY OF BERTHA BENZ

THE BRAVERY OF BERTHA BENZ

Motorshows tend to focus on the present and the future, with manufacturers showcasing their current line-up of cars, hinting at what’s to come with concept cars, and unveiling the new models that will appear several months later on our roads. The Geneva Motor Show certainly had plenty of premieres and […]

A DRIVE DOWN MEMORY LANE

A DRIVE DOWN MEMORY LANE

A date with the television should by now be written in ink on every motoring enthusiast’s calendar. Thursday evenings to be precise, to tune in to the next episode of BBC’s Ashes to Ashes. Whether you buy the time travelling thing or not, or DI Drake’s shoulder pads…or not, it’s […]

MASERATI ADDS GLAMOUR FOR WOMAC

MASERATI ADDS GLAMOUR FOR WOMAC

As London gets ready to play host to over 50 trend setting designers showing their Autumn/Winter 08 collections, Italian supercar legend Maserati has once again paired up with London’s leading model agency Independent to create a truly glamorous partnership. The on-going collaboration sees the luxurious Maserati Quattroporte and the internationally […]

PARK YOUR MONEY WHERE YOUR MOUTH IS

PARK YOUR MONEY WHERE YOUR MOUTH IS

Here’s one I heard earlier: “Why do women live longer than men? Because they get back the extra time they wasted on parking.” Yeah, yeah. We’ve all heard the jokes about women and parking, but make the most of them while you can, for I don’t think women will bear […]

INTRODUCING…THE AUTONOMALE

INTRODUCING…THE AUTONOMALE

Ever had the feeling you’ve forgotten something? That nagging feeling that suggests you’ve left something behind? Well, it’s something that Mercedes-Benz can relate to since the company quite rightly realised there was a generation of males that marketing companies had, er, forgotten about. Research commissioned by the Stuttgart company has […]

HAIR TO DIE FOR

HAIR TO DIE FOR

Amazing how perceptive some songwriters are, isn’t it? I’m thinking of the classic hit “Stand By Your Man” by Tammy Wynette. Actually to be precise I’m thinking about the line, “Sometimes it’s hard to be a woman. Giving all your loving to just one man”. Scrap the second line, of […]