Sime Darby Auto Performance (SDAP) starts the year on a high with strategic investments in expanding its Porsche sales network in Malaysia. With the upcoming Porsche Centre Johor Bahru, SDAP marks another milestone for Porsche in Malaysia whilst assuring customers in the southern region of premium services. Later this year, SDAP will also open a brand-new Porsche Centre Ara Damansara in Kuala Lumpur.

This will expand the sales network to four Porsche Centres across the country by 2020, the year that Porsche plans to launch its first fully-electric vehicle in Malaysia, the Taycan. The recent opening of the Porsche pop-up store in Penang, which will be open to the public until May 2019, also marks the importance of the development of the business in Malaysia. nationwide.

During 2019, SDAP will introduce new models and updates of existing ones, with the first being enhanced Premium Packages for the Cayenne and Panamera. These packages provide additional comfort and luxury features such as 14-way power seats including memory function for both driver and front passenger, four-zone automatic climate control, automatic dimming mirrors, electrical sun blinds, ambient lighting, and BOSE Surround Sound System.

In addition to the Premium Package, Power Steering Plus and Porsche Air Suspension Management are included as standard for an even sportier driving experience.

Porsche Cayenne with Premium Package
Porsche Panamera with Premium Package

SDAP also has new competitive base prices for the Cayenne and Panamera including the Premium Package. The third generation Cayenne starts from RM780,000, while the second generation Panamera starts from RM890,000.

Furthermore, Porsche 360 Financing offers a flexible financing programme that is personalised to the owners’ unique lifestyle with up to 30% lower monthly repayments, with the opportunity to own a new Porsche from every 3 to 5 years. All Porsche models sold via SDAP come with a 4-year warranty and free scheduled maintenance package, which includes complimentary service, labour and parts.

“Together with Porsche Asia Pacific, the Premium Package for the Cayenne and Panamera is an initiative to enrich the product substance to elevate the customer’s ownership experience even further. We are giving a wider spread of comfort and sportiness in our vehicles, yet with even more competitive pricing. With this enhanced product line-up, we certainly look forward to a great year ahead,” said Christopher Hunter, Chief Executive Officer of SDAP.

The Taycan, Porsche’s first all-electric car, will be introduced in Malaysia in 2020.

Arthur Willmann, Managing Director of Porsche Asia Pacific, added: “Malaysia is home of the Porsche Experience Centre Sepang, and also one of our most important markets with a strong following for the brand. We are very excited about the future potential here together with SDAP as our long-term partner, especially with regards to an even more competitive model line-up, the expansion of our sales network as well as our electrification strategy. Together we are already looking forward to the introduction of the Taycan, our first fully-electric vehicle, which will come to the market at the beginning of 2020.”

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[Chips Yap]

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