Sime Darby Auto Connexion (SDAC), Ford’s business partner and distributor in Malaysia, goes further for customers who visit its website with more convenient interaction. It has introduced its first chatbot (in beta stage) and its website ( is also the first automotive site with multiple language support.

“We want to be relevant to our customers and we are certain that this approach to engage with our customers adds value to our service to go another step further,” said Syed Ahmad Muzri Syed Faiz, Managing Director of SDAC. “We are proud to bring our first chatbot to life to assist our customers when and where it’s personally convenient to them, setting the stage for a new customer experience to obtain information about vehicles, services, assistance, and other matters, quickly.”

Currently, the chatbot is only available in English and it is able to provide customers with a convenient and conversational interface, enabling customers to start a simple conversation and the bot providing quick answers to frequently asked questions. For example, customers can ask the chatbot: “Where is the nearest service centre?”; “What is the number to call for assistance?”; or “What is the price of the Ford Ranger XLT?” – and receive an easy-to-understand response.

In addition to the launch of the chatbot, SDAC has made its website multilingual. It is now supported in Bahasa Malaysia and Simplified Chinese to complement its existing English website for the convenience of customers who would be more comfortable browsing in their preferred language.

“We are proud to be the first automotive website to feature multiple languages as an option for us to engage and connect more effectively with our customers online,” he added.

Visitors on the website can stay informed with the latest car models, news and announcements. They will also be able to book a test drive, book a service appointment, and more on the website.

To know more about Ford products and services in Malaysia, visit

Click here for other news and articles about Ford and SDAC.

[Chips Yap]

One Comment

  1. Watson Edwards

    A Very useful post about chatbot and multiple language support.Really an informative and insightful post for all the readers. Keep up the good work.

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