The KL International Motor Show 2018 (KLIMS18) is coming soon, starting from November 23 and run till December 2 at the Malaysia International Trade and Exhibition Centre (MITEC).
Among the first companies to reveal what will be on display is Sime Darby Auto Connexion (SDAC), Ford’s business partner in Malaysia, which says it will officially launch the new Ford Ranger Raptor. This variant of the popular Ranger pick-up truck is no secret as it has already been publicised in the media, and is progressively being introduced in various markets.
While the Ranger line has previously had special versions like the Splash and Extreme – developed in Malaysia, by the way – the Raptor is much more unique and is a high-performance truck straight from the factory. It’s not just a bodykit variant but has high-performance parts and the involvement of Ford Performance, the division which has come out with high-performance Ford models like the GT and the ST and RS versions of the Focus.
The Ranger Raptor is expected to set a new benchmark in off-road capability as well as open up a new premium pick-up segment. Its price is still not known at this time although in Thailand, it is priced at 1,699,000 baht (equivalent to about RM216,500).
Alongside the Ranger Raptor, SDAC will also display a new version of the Mustang. This will have the latest cosmetic updates and features and be available with the current two powertrain choices – 5 litres and 2.3 litres. This generation of the Mustang is the first that was developed for wider global sale and therefore had an originally engineered righthand drive variant.
Like the current version being imported by SDAC, the new one will also be available for purchase in Malaysia.
The SDAC-Ford stand will have interactive technology for visitors to engage with the brand through socially shareable content. Interactive experiences include the Virtual Reality Test Drive which educates visitors on Ford’s safety technologies, while the Augmented Reality Experience transports drivers to various types of terrain the Raptor is able to overcome through its Terrain Management System.
Another highlight will be the Self-Guide Audio Tour, where visitors will be able to tour the stand at their own pace with a fully narrated audio guide headset. This ‘personal tour guide’ will inform visitors on the stand’s design concept, educate visitors on the vehicles on display and promotions and happenings.
Visitors who make a booking of any new Ranger or the New Mustang during at the 10-day show period will have a chance to grab cash vouchers in a wind tunnel machine. The first 888 customers who register their new Ranger will each receive an electrical goods voucher worth RM1,000. Customers who purchase any new Ranger variant will also be in the running to win a Ranger Raptor under the ‘Buy A New Ford Ranger, Win A Ranger Raptor’ Contest. Finally, every new Ranger registered before January 31, 2019 will have its first 2 years (or maximum of 40,000 kms) of scheduled maintenance costs covered by SDAC.
Visit www.sdacford.com.my to know more about the latest Ranger line-up.