The Mercedes-Benz network in Malaysia continues to expand as new customer touchpoints are opened around the country. The latest is the new Autohaus which was opened recently by authorised dealer Hap Seng Star Sdn Bhd in Puchong South in the Klang Valley.
Built with an investment of RM6 million, the Hap Seng Star Puchong South Autohaus is located next to the Damansara-Puchong Highway (LDP – Puchong Barat Toll Plaza) and serves customers and owners in and around the Puchong, USJ and Putrajaya areas. Adopting the latest Mercedes-Benz Corporate Identity, it has a built-up area of 21,577 sq ft and conforms to the Mercedes-Benz Presentation System II Autohaus concept, the global autohaus benchmark of customer experience.
Although an interim facility, the Autohaus is a full-fledged 3S centre equipped with 12 work bays, capable of servicing approximately 500 vehicles a month. The showroom can display up to 8 models and customers are provided with a complete one-stop solution in sales, financial and aftersales services.
Customers can also opt for Service Differentiation – an exclusive range of personalised services tailored to customers’ individual needs that offers flexibility and convenience which includes premium express service, door-to-door service or they can merely ‘drop-and-go’ their Mercedes-Benz vehicle at the Autohaus. All technicians at the Authohaus are certified by Mercedes-Benz and can provide professional work with state-of-the art specialised Mercedes-Benz equipment and tools. The new Autohaus also offers customers specialised maintenance and 24-hour roadside assistance.
Speaking at the opening ceremony, Mercedes-Benz Malaysia President & CEO, Dr. Claus Weidner, said: “We are constantly looking to expand our dealer network, both in terms of coverage and to ensure that we are in the most advantageous locations to better serve our customers. It gives us great pleasure to congratulate Hap Seng Star on the launch of Mercedes-Benz Hap Seng Star Puchong South Autohaus and wish the team all the success in both sales and aftersales.”
“We will continue enhancing our customer touchpoints nationwide while investing in developing key areas including talent, technology, production and services, as we remain focused on providing our customers with the Best Products and the Best Customer Experience,” he added.
The Hap Seng Group, through Hap Seng Star, has been involved in the Mercedes-Benz business as an authorised dealership since 2004. It operates outlets in Kuala Lumpur, Selangor, Johor, Sarawak and Sabah. To date, Hap Seng has invested a total of RM250 million in expanding its customer touchpoints nationwide. Its latest Puchong South Autohaus brings the total number of Mercedes-Benz Malaysia dedicated dealerships to 34 Autohauses, fortifying the German brand’s position as the largest premium automotive dealer network in the country.