Some companies have their financial year which does not follow the calendar year and this difference can sometimes present another picture of the business. In the case of Mitsubishi Motors Malaysia (MMM), their financial year runs from April to March so from their business point of view, the period from April to September is the ‘first half’ of the year.
For the first half of its 2018 financial year, MMM achieved a positive sales figure of 4,788 units of vehicles delivered nationwide. This record for first half year performance capped an all-time record for the company with sales increasing 66% from the same period in 2017, coming after 13 years of operations. Local assembly of two models has helped boost sales in recent years.
The strong performance was driven largely by a surge of sales for the Mitsubishi Triton pick-up (above) which accounted for 3,120 units or 65% of the total volume. Since being launched in 2005, the Triton has been MMM’s most popular model. Seven variants of the latest generation are available, all imported from Thailand.
The other big contributor was the Outlander SUV (right), with 1,345 units being registered in 6 months. In the same period in 2017, only 231 units were sold but that was before the local assembly of the model began.
“Late last year, we repositioned our Triton variants to benefit our customers not only in terms of handling, performance and safety but also to price it affordably to cater for different customers. The positive sales results were also further boosted by the tax holiday period from June to August 2018” said Tomoyuki Shinnishi, CEO of Mitsubishi Motors Malaysia.
“Our Triton is still the only pick-up offering up to 200,000 kms or 5 year of warranty coverage. That means our customers will get to travel more mileage with an added peace of mind,” Mr. Shinnishi added.
Visit www.mitsubishi-motors.com.my to know more about the Triton, Outlander and other models available in Malaysia.