With 10,143 new vehicles delivered during the third quarter of 2018 (Q3), Mercedes-Benz saw a 16% increase in sales volume compared to the same period last year. The estimated market share of 2.5% was also marginally higher and kept the brand at the top of the premium segment as well as among European brands.
Although Mercedes-Benz Malaysia (MBM) has been enjoying steady sales numbers each quarter, the strong performance during Q3 was, of course, largely due to the ‘tax holiday’ when GST was not charged and SST was not introduced yet. And with the higher prices that the vehicles have, the savings from not having to pay GST were significant enough that many people decided to replace their existing vehicles or get an extra one.
Locally-assembled models, with their more attractive prices, sold in the largest numbers. The sedans of the C-Class, E-Class and S-Class collectively recorded a total of 6,344 units sold, while the premium compact cars (A-Class, B-Class, GLA-Class and CLA-Class) accounts for 1,268 units. These two segments recorded increases of 21.1% per cent and 4%, respectively, compared to the third quarter of last year.
The premium SUV range saw a 3.4% increase in sales to 1,960 units and even the Dream Cars collection recorded a notable achievement with 570 units sold which was a significant 40% higher than the number sold in Q3 of 2017.
“In the third quarter of 2018, we enjoyed bringing a host of updates to excite our fans and customers in the premium market segment. These continue to make up a tailored luxury lifestyle brand experience that is unique to Mercedes-Benz. Keeping our fans and customers in mind at all times, we are happy to continue raising the benchmark of our customer journey through MBM’s extensive network, electrifying product portfolio and unrivalled customer service,” said Mercedes-Benz Malaysia’s President & CEO, Dr Claus Weidner.
On the aftersales side of the business, MBM’s dealer network registered a service volume of 109,927 vehicles in total at 31 service centres around the country. This was an increase of 16% over the previous year.
“Being in the automotive business for so long, we have grown into masters of our craft. With the legacy of our experience, we also recognise the importance of life-long learning. Upholding our promise of service excellence, Mercedes-Benz continues to invest in talent development and enhanced experiences for our customers throughout their journey with the brand,” said Vice-President, Customer Services, Heinrich Schromm.
“Mercedes-Benz Malaysia was established more than 15 years ago. With over RM1 billion as a Mercedes-Benz brand invested to date, our key focus has been and remains taking a holistic approach to automotive excellence and customer experiences with a customer-centric strategy,” said Dr Weidner.