There’s just a day to go before 2017 ends and by its own estimation, Volkswagen will have produced more than 6 million vehicles this year, setting a new record. The largest model offensive to date in the history of the group’s core brand and growing demand from customers across the globe have led to the new record. The Jetta, Golf, Santana, Passat and Polo lead the brand’s global production rankings.

“More than 6 million vehicles produced in 12 months – there is one thing that this shows above all: our plants and employees are continually improving their production competence. We have top teams in production which successfully master growing demand from customers,” said Thomas Ulbrich, Member of the Board of Management of the Volkswagen brand responsible for Production and Logistics.

This achievement is driven by the long-standing best-sellers Jetta, Golf, Santana, Passat and Polo, growing demand for the Tiguan and recently launched products such as the new Polo, Arteon and T-Roc. Overseas models have also contributed to the production record and the Santana sedan made in China is an especially popular model.

Completed Beetles awaiting shipment 70 years ago. Since that time, over 150 million Volkswagens of different models have been produced worldwide.

The Volkswagen brand produces vehicles at more than 50 plants in 14 countries. Since mass production started with the original Beetle 72 years ago, more than 150 million Volkswagens have rolled off the production lines. The brand’s global product portfolio now includes over 60 models.

[Click here to read about the original Beetle]

Within the framework of the TRANSFORM 2025+ strategy for the future, the Volkswagen Group’s core brand is stepping up its model offensive. In 2017 alone, Volkswagen launched more than 10 new models throughout the world. Over the next few years, the entire product range is to be renewed and expanded in core segments such as SUVs and e-mobility.

In this first phase, especially the brand’s presence in the SUV segment is to be boosted. By 2020, the brand will offer 19 SUV models throughout the world and will increase the share of SUVs in the overall model range to 40%.

Electrically-powered vehicles like these from the future I.D. family will begin Volkswagen’s EV offensive from 2020.

In the second phase, from 2020 onwards, the brand is to build up a comprehensive family of full-electric vehicles on the basis of an entirely new electric architecture. The I.D. will be the automobile future of Volkswagen. The family will include the I.D., I.D. Crozz and I.D. Buzz. These three models are part of the initial formation which Volkswagen will be introducing at rapid intervals from 2020 onwards to launch its worldwide electric offensive.  In 2025, one million electric Volkswagens are expected to be on the roads.

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[Chips Yap]

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