The ‘beach’ convertible kind of cars has been a recurring theme in the history of Pininfarina. When Gianni Agnelli, the patriarch of the Fiat empire, wanted to equip his sprawling estate overlooking the Mediterranean Sea with such a car, he asked Pininfarina to create it, using a Fiat model, of course.
The choice fell on the 600 Multipla, customized according to the layout of motorboats; that was the way the Marine 600 Eden Roc was created, a spectacular example with teak details, and the ‘Spiaggina’ was born. The car made its first debut in the streets of Capri, Italy, and was loved by VIPs, actors, singers, TV anchors and entrepreneurs. With its unique style, the Spiaggina became the emblem of an era, a myth of the 1960s and the symbol of La Dolce Vita (Italian for ‘the good life’ and also the name of a popular film in that era).
60 years after its debut, Lapo Elkann – Chairman and Creative Director of Garage Italia – has reinterpreted La Dolce Vita in a ‘4.0 version’ and given new life to the essence of this iconic car, adding a further specialty to the Garage Italia project. The creation and production of exclusive cars is now among the customization and tailor-made services where his creative hub is already playing a leading role.
The Spiaggina by Garage Italia was created with technical and engineering contribution from Pininfarina and support from Fiat. ‘Carefree and amusing’ are the feelings that the modern Spiaggina showcar conveys at first sight, thanks to its typical summery colours of Blue Volare and Perla White.
There’s no roof – just like the Spiaggina of the 1960s – and the rear passenger space has been turned into a large compartment with an integrated road shower to take with you whatever it takes for a day at the lake or at the beach. This modification was possible with the help of Pininfarina’s technical specialists for the design of the structural backing works, such as the rear rollbar to guarantee the right rigidity of the chassis.
The show car has a lowered windscreen and the covering of the load platform is in slatted cork with a pattern that brings to mind the slatted design of the teak floors in luxury yachts. The two front seats have been replaced by a custom-made small bench that was typical of the 1960s cars.
The Pirelli tyres have white sidewalls which provide a visual link to the Italian economic miracle when many Spiaggina cars crowded the Mediterranean streets and when the tyres distinguished by white bands were the symbol of the carefree lifestyle of luxury of that era.
Finally, the chrome-plated finishing touches of the car door handles, rearview mirrors and hubcaps of the wheels using the Fiat 500 Vintage 1957 alloy make this modern Spiaggina by Garage Italia shine.
Garage Italia accepts bookings to produce the Spiaggina and can equip the car with any of the engines available for the current Fiat 500.