‘Marketing your product to those who want it’ is a mantra all big companies practice to be successful. There is little benefit to be had in launching something revolutionary through the wrong distribution channels, which is especially true in the business of selling something as expensive as a car.

For major manufacturers, market reach, buyer profiles, CRM programmes and on-ground activities are all tools used to decide the correct channels. For a private or trade customer selling one or a few cars, a more direct approach is needed. With a limited budget they also need one with an excellent return on their investment.

As it says on the cover, Motor Trader is all about bringing buyers and sellers together, which means targeting a very specific market segment. It’s also distributed nationwide on a weekly basis with a print run second to none, thereby ensuring a large cross-section of people see the ads in the magazine. Put it all together and you have a very effective marketing tool cum distribution channel for private and trade sellers.

We can provide the tools but the onus is on the seller to make the best use of the opportunities presented. It’s important to ensure your ad is both accurate and informative and items like price and contact details should be given equal priority with a great picture of the car. With just a bit of effort, you can make Motor Trader work more effectively for you and not only get a better return on your investment but also more buyers for each car you sell.

Mark CookeMark Cooke
Managing Director
Proto Malaysia

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