Proton started 2018 with 4,783 vehicles delivered to customers nationwide. While this was a lower volume that the 4,802 units delivered during December 2017, it is expected to represent a 10.9% share of the market which is an improvement from the market share in December which was 8.8% (Proton’s market share for 2017 was 12.3%).
As would be expected, the Saga, Persona and Exora were the most popular models, accounting for around 80% of total Proton sales for the month.
“As the most affordable and value-for-money car in its segment, the Saga remains to be the most popular choice among Proton customers, making up 41% of overall Proton car sales. Naturally, the Saga has been enriching the lives of more than 1.7 million Malaysian families since its first production. It received numerous recognitions with the recent ones being Value for Money Car Award in 2016 and Compact Sedan of the Year in 2017,” said Abdul Rashid Musa, Vice-President, Sales and Marketing, Proton.
“The Saga we have now is the third generation Saga which has gone through a lot of improvement, enhancements and refinements. It has a quieter cabin due to the reduction of noise, vibration and harshness (NVH) level, with a more stylish design, much more practical, durable and gives customers better value for the good safety features, convenient features and comfort level in the car. From as low as RM35,590.29, or RM390 per month (without insurance), it is affordable to most Malaysians,” Encik Abdul Rashid added.
In conjunction with the Chinese New Year celebrations, Proton is rewarding its customers prosperity discounts for all Proton models, up to RM500 for an Exora, up to RM1,000 for a Saga, up to RM1,000 for a Persona, up to RM5,000 for an Iriz, and up to RM13,888 for a Perdana. Terms and conditions apply and discounts vary by models. The promotion is valid until February 28, 2018.
Until February 24, 2018, Proton owners can also drop by at any authorised Proton service outlet for a free 20-point safety inspection before starting their long journey. Terms and conditions apply.