The final round for the Proton After Sales Service Competition 2018 concluded successfully with the 3 finalists from each region competing in the final held at the Centre for Instructor and Advanced Skill Training (CIAST) in Shah Alam, Selangor. The competition has seen 189 participants from all over the country.

The Proton After Sales Service Competition is a platform for aftersales personnel to showcase their skills and knowledge. All technicians and mechanics from Proton branches and dealer outlets were encouraged to compete against one another, with prizes of cash prizes and incentive trips worth a total of RM50,000 being given to the best performers.

“This competition is part of our continuous effort to enhance the skills of our technicians to serve our customers better and also to reward those who show exceptional ability. Winners will be given the opportunity to visit Geely Holdings Headquarters and Geely Research Institute in China. The trip will be an eye opener for our local technicians as they will be able to observe the full breadth of capabilities at Geely from designing to the development of a complete vehicle,” said Dr. Li Chunrong, CEO of Proton.

Proton been carrying out quality enhancement initiatives since the start of 2018 to ensure its branches and outlets are ready for the launch of new Proton X70, its first SUV. This underscores the importance of aftersales service to back up a product that will mark a new milestone in the history of the company.

According to Dr. Li, Proton is on the right track to improve the perception of customers towards the brand. “With the launch of Proton X70 by the end of the year, we have to make sure our aftersales service personnel are well-trained and capable to handle the new model and meet the demands of our customers,” he said.

The Proton CEO said that having good products without the support of good aftersales service hurts customer retention so the quality of after sales service personnel plays a crucial role in ensuring customer satisfaction. Hence, Proton provides continuous training for its staff on a regular basis to ensure their skills are honed and updated.

“The quality of products and services are equally important to ensure customer satisfaction, which is why we need a high level of customer service to retain existing customers while at the same time attracting new ones. We are enhancing our services through a holistic approach to ensure our outlets, people and products are meeting the standards we set,” Dr. Li said.

Proton is raising the standards of aftersales services to ensure that customers have a better experience, especially those who own the X70 SUV due for launch before the end of the year.

Proton has been proactively involved in skills competitions since 2003 and the company plays an active role in developing young local talent for the Malaysian automotive industry. Besides the Proton After Sales Skills Competition, the event at the CIAST also hosted three other competitions – the World Skill Malaysia Belia, Proton Skills Competition and Open Category Skills Competition.

Proton is one of the strategic partners that collaborates with Skills Malaysia and the Department of Skills Development (JPK) to develop a skilled workforce. These competitions are supported by the Ministry of Human Resources.

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[Chips Yap]


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