Veronique Gillardeau was extremely impressed by the design of the Peugeot ‘Le Bistrot du Lion’ Foodtruck. Co-director of the French company that is famous for its oysters, she wanted to offer tasting sessions in town centres. At her request, the Peugeot Design Lab designed an innovative travelling oyster bar, named ‘La Marcelle’ in homage to the daughter of Gillardeau’s founder.

Equipped with a counter top and bar which slides out from the rear of a new Peugeot Expert, the Gillardeau food truck allows the oyster shucker to share the same space as their customers, creating a more personal experience than a standard food truck. This first moving showcase for the prestigious brand will not remain the only one of a kind.

Trained by a ‘Meilleur Ouvrier de France’ – a title won by French craftsmen at the top of their trade – the shucker has all their tools at their fingertips as they prepare the Gillardeau oysters. Their custom-built work surface remains spotless thanks to a hatch through which they can dispose of the shells.

The Peugeot Design Lab has created a food truck which is as compact during transit as it is innovative in its design of the oyster bar, which folds out from the back of the vehicle. It can be set up by a single person in a matter of minutes. Using the new Expert model, parking can be done anywhere once the bar is folded away, with its 1.90-metre height and 4.96-metre length even giving it access into underground carparks. The designers have incorporated the sink, fridge, storage facilities, water heater and fold-out bar into the 5.8 cubic metres of usable volume.

The mobile rear wall is made from stainless steel, slate and wood, drawing inspiration from materials traditionally used by oyster farmers. Gillardeau oysters are the result of a cultivation period that lasts between 3 and 5 years, during which the oysters are kept on carefully-maintained sites. Their shells are laser engraved with as a guarantee of exclusivity. Connoisseurs love their curved, uniform shape, which promise meaty, subtly scented flesh. Marcelle Gillardeau, the founder’s daughter, worked extensively for the company in the early years of the 20th century with energy, poise and elegance.

The Peugeot Design Lab is a global brand design studio. With over 200 years of industrial experience and 120 years of automotive innovation, the Design Lab’s expertise and know-how is available to other brands. The technical and design resources of the 4 Peugeot Design studios –  in Paris, Shanghai, San Francisco and Sao Paulo – enhances the capability to develop the most complex or simple products and experiences anywhere in the world.

Click for other news and articles about Peugeot.

To locate a showroom to view or test-drive a Peugeot model in Malaysia, visit

[Chips Yap]

Leave a Comment

Your email address will not be published. Required fields are marked *