Total Perodua sales for the first 9 months of 2017 reached 151,600 units, up 0.5% from the same period in 2016. During the third quarter of this year, sales slowed slightly by 3% to 51,900 against 53,500 for the third quarter in 2016. However, the company is looking forward to better sales in the final quarter of the year with new initiatives planned.
“The larger sales number in the third quarter last year was due to the then newly-introduced Perodua Bezza. That impact has normalised now and our sales have benefitted from the model’s introduction,” explained Perodua’s President & CEO, Datuk (Dr) Aminar Rashid Salleh.
He added that prior to the presentation of the government’s budget for 2018, there also seemed to be a ‘wait-and-see’ attitude by consumers, which could have been the reason for the comparatively slow sales.
He said the challenges for the final three months of 2017 include the difficulty for customer in obtaining approvals for hire-purchase (H-P) loans and an expected intense competition from other brands as everyone would want to put in maximum effort before the year ends.
“The fourth quarter is expected to be challenging but we believe that we can sustain our sales momentum and are cautiously optimistic in meeting our target of 202,000 vehicles by the end of 2017,” he said.
Datuk (Dr) Aminar said that on a year-to-date basis, all of Perodua’s models were the bestsellers in their respective categories. From January to September this year, the Axia topped the A-segment 48,700 units sold, followed by the Myvi which was the country’s best-selling B-segment hatchback with 42,000 units. The Bezza was the best-selling compact A-segment sedan with 39,800 units sold while the Alza was the best-selling MPV with 21,400 units registered nationwide.
With regards to Perodua’s aftersales performance, Datuk (Dr) Aminar said the service intake (the number of vehicles patronising Perodua service centres) increased by 4.6% to 1.58 million for the first 9 months of 2017, against 1.51 million intakes for the same period last year.
The two factories manufactured a total of 147,900 vehicles during the first 9 months of the year, a reduction of 3.8% compared with 153,700 units produced in the same period last year. Datuk (Dr) Aminar said that the reduction was planned as some of the vehicle stock had been produced in the fourth quarter of 2016 in response to the expected higher exchange rate in the first quarter of 2017.