Most people in the auto industry agree that these past few years have been difficult ones and even meeting the forecast Total Industry Volume (TIV) for the year has been hard. 2018 does not seem to offer any easier times ahead but Perodua still expects to grow its sales volume.

The carmaker delivered 204,900 vehicles in 2017 (slightly lower than what was achieved in 2016) but is aiming to do 209,000 vehicles in 2018, a 2% increase. This is based on the assumption that the TIV for 2018 will be 590,000 units and the company will be able to maintain its share of 35% of the market, or slightly more.

“The momentum carried by the Bezza in the earlier part of 2017 and the continued demand for our other models helped make us the top-selling carmaker in Malaysia for the 12th year running,” said Perodua President & CEO Datuk (Dr) Aminar Rashid Salleh.

On the 2017 sales performance, he said that the 204,900 figure was above Perodua’s earlier target of 202,000; however, the 2017 performance was slightly lower than the 207,100 recorded in 2016, amidst challenging market conditions, intense competition and continued strict guidelines for approvals of hire-purchase loans.

“That being said, we are happy to say that we expect the numbers to climb back up this year due to favourable economic conditions as well as the continued momentum for the new Myvi,” he added.

Over 36,000 bookings have been received for the new Myvi since November 2017, with the 1.5-litre variants being in the greatest demand.

It was revealed that there have been over 36,000 bookings for new Myvi since order-taking began in November 2017. To date, the factory has delivered over 11,000 units throughout the country. The number might have been higher but many customers preferred to take delivery of their new cars in the new year.

Datuk (Dr) Aminar said that the higher priced 1.5-litre variants are in great demand and beyond what had been expected. “Nevertheless, we will do our best to meet the demand,” he said. “Perodua Manufacturing Sdn Bhd, our manufacturing arm, is currently working overtime to ensure deliveries are made within an acceptable time-frame.”

With a huge number of its vehicles in use around the country, Perodua  puts in a strong effort to draw owners of older vehicles back to its service centres since the business potential is great.

All of Perodua’s aftersales businesses have shown positive growth last year as the demand for reliable and quality service increased due to better awareness amongst customers. Service outlets handled 2.1 million vehicles in 2017 and the target is to reach 2.14 million this year.

“While we look to further increase our sales this year, we are also aggressively growing our after-sales business to meet with the expected increase in the numbers of customers moving forward. This will be done by upgrading current facilities to have more bays and by further improving our people’s competencies. This will further reduce our customers’ waiting time while at the same time increase intakes,” he explained.

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[Chips Yap]

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