UMW Toyota Motor Sdn Bhd (UMWT) has announced collected a total of RM406,000 from the proceeds for its annual Toyota Classics Concert, part of the company’s Corporate Social Responsibility (CSR) programme.
The amount collected was more than what was initially projected and will be given to this year’s recipients – the Department of Music, Faculty of Human Ecology at Universiti Putra Malaysia (UPM) and Pertubuhan Pelindung Khazanah Alam Malaysia (PEKA). Both organizations will receive an equal sum of the money collected from ticket buyers and donations from local companies.
The Department of Music at UPM aims to empower youth by improving their cognitive skills and enhance emotional, social and mental health through music based activities and performance. The other recipient, PEKA, is an environmental protection organisation. It will be organizing ’Save Our Rain Forest Race’, a 5 to 10-km hiking activity to replant trees of diverse species to create awareness for conservation of our biodiversity.
The Sultan of Selangor graced the Toyota Classics which was this year performed by the London-based Royal Philharmonic Concert Orchestra, led by Oscar award-winning conductor, Anthony Weeden. The audience, which included dignitaries from foreign missions and UMWT’s top management enjoyed an evening of classical music pieces from famous composers such as Beethoven and Mozart.
The orchestra, known for its innovative programming of classical music, will perform in 6 Asian cities as part of their Toyota Classics Tour. The Toyota Classics performances have been presented in Malaysia each year by UMW Toyota Motor and Toyota Motor Asia Pacific for over 25 years as a musical charity event. Its primary objective is to raise funds for charity and deserving organizations and has benefitted 65 charities as well as helped worthy community projects to date.
“Toyota Motor Corporation, in line with the theme ‘Music that Moves Lives’, will continue to bring the best of classical music to this part of the world through this highly appreciated Toyota Classic series,” said Akio Takeyama, Deputy Chairman of UMWT.
Commenting on the company’s long serving CSR programme, Ravindran K., President of UMW Toyota Motor said: “UMW Toyota Motor‘s corporate social responsibility core value has always been people-centric, although we are engaged in the distribution and service of automobiles. We always support the community and social-based activities that clearly focus on enriching society for a better harmonious living within the community. ‘’
To know more about Toyota products and services in Malaysia, visit www.toyota.com.my.