McLaren Automotive has teamed up with The Step2 Company, a large North American toy manufacturer, to create a unique model tailored to appeal to a small (literally!) but very important audience for their future business.
The revolutionary 570S Step2 Push Sports Car, priced at US$79.99 (about RM344) was designed with family in mind, providing practical support for modern living by allowing parents to carry out their daily tasks or simply enjoy a leisurely stroll in the park without needing a conventional stroller.
With a handy storage area under the seat that is perfect for stowing snacks and multiple cup holders to house that vital morning coffee and bottles of water, this stylish car lets toddlers rest their weary legs when the excitement of running around has worn off.
With its enthusiastic spirit to develop and create groundbreaking toys, Step2 shares many values with McLaren Automotive: just as McLaren is recognised as pioneering carbonfibre technology – used in all its cars since 1981 – Step2 is recognised as pioneering the ‘push car’ and its expertise and knowledge of the needs of children and parents alike was vital to the project.
The design brief for the 570S Push Sports Car was to create something fun that would captivate the intended audience, displaying engineering and design prowess. Designers from McLaren Automotive and Step2 worked closely together to replicate the essence of the real McLaren 570S; Step2’s Whisper Wheels give the car a smooth ride, the flat-based steering wheel offers excellent feedback and electronic sounds provide an exhilarating experience for mini-racers.
The new McLaren 570S Push Sports Car, which is officially licensed by Step2, will be initially offered in Ventura Orange. It will be available exclusively through Amazon.com US in September before being sold through leading global retailers and Step2.com.