Nissan has strengthened its partnership with e.dams by purchasing a stake in the championship-winning racing organization, ahead of the carmaker’s debut in the ABB FIA Formula E electric street-racing championship.
Nissan is joining Formula E as the first Japanese carmaker to participate in the series, certainly appropriate considering that it is the global leader in electric cars, with more than 350,000 Nissan LEAF vehicles sold. Nissan’s Formula E program will show a new ‘performance side’ of Nissan Intelligent Mobility – the company’s vision for changing how cars are powered, driven and integrated into society.
Based in Le Mans, France, the e.dams organization emerged from DAMS, a leading contender in European open-wheel and sportscar competition for more than 30 years. In its previous partnership with Nissan’s alliance partner Renault, e.dams won the Team Championship in the first 3 seasons of Formula E. It also holds records for most wins and pole positions.
“For Nissan’s first Formula E experience, it makes sense to partner with e.dams and be able to draw on the organization’s experience of winning races and championships,” said Roel de Vries, Nissan Corporate Vice-President and Global Head of Marketing & Brand Strategy. “The level of competition in Formula E will get even more intense for season five, with a series-mandated all-new car and powertrain. As part of our commitment to our partnership, Nissan has now purchased an ownership stake in the organization, and we’re excited to work with the team.”
Nissan and e.dams have begun testing the all-new ‘Gen2’ Formula E car which provides more power and range and eliminates the need for the mid-race car swap that was a feature of Formula E during the first 4 seasons.