Perodua’s new President & Chief Executive Officer, Dato’ Zainal Abidin Ahmad

With 227,243 vehicles delivered last year, Perodua recorded its best-ever sales performance and aims to improve on that figure in 2019 with a 1.7% increase to 231,000 units. This is in spite of the forecast by the Malaysian Automotive Association (MAA) that the Total Industry Volume for 2019 will grow by a mere 0.21% to 600,000 units from 598,714 units in 2018.

On the assumption that the Malaysian carmaker maintains a market share similar to that in 2018, which was 38%, then it would mean a volume of 228,000 units based on the 600,000-unit TIV forecast by the MAA, but Perodua intends to do better.

“Perodua’s aim to boost its sales by 1.7% this year will not only strengthen the brand but offer some relief to the Malaysian car industry, which is forecast to grow very minimally this year,” said the new Perodua President & CEO, Dato’ Zainal Abidin Ahmad.

He said that the Myvi was Perodua’s best-selling model in 2018, with 82,122 registered out of 117,844 booked during year. From its November 2017 launch to date, 91,500 Myvis have been registered nationwide, with 147,000 bookings.

The Axia, Bezza and Alza are still at the top of their respective segments with 70,821, 49,911 and 24,389 units sold, respectively, in 2018.

The Myvi, now in its third generation, was Perodua’s bestselling model in 2018 and would therefore also have been the bestselling model in the country.

“For Perodua, the Myvi is expected to remain popular this year. As for the new Aruz, since we started order-taking for the SUV on January 3, we have collected nearly 5,700 bookings to date. Given that our sales target is 2,500 units monthly, the figure is very encouraging indeed,” said Dato’ Zainal.

As reported earlier, Perodua also expects to increase its component purchases by 20% from RM5 billion last year to RM6 billion this year. This is in line with the demand expected in 2019 and will directly benefit local automotive suppliers.

According to Dato’ Zainal, a combined total of over 219,000 vehicles rolled out of the Perodua Manufacturing Sdn Bhd and Perodua Global Manufacturing Sdn Bhd plants in 2018. In 2019, the output is expected to increase by 10.5% to 242,000 vehicles.

Revenue from aftersales services are significant in the company’s business and a lot of attention is also given to this area.

Aftersales services are big business for the company, considering the huge volume of its vehicles on the roads. In this area of the business, Perodua broke many of its own records in 2019. The number of vehicles coming to service centres increased by 3% to 2.17 million whiles sales of parts and accessories rose by 11% to RM320.8 million.
Its Body & Paint and Pre-Owned Vehicle businesses also saw encouraging growth.

“Aftersales is just as important as sales to us as it sustains us in this ever-competitive market. We want to improve in this area further as it is with customer care that we will be able to further strengthen our brand in this country,” said Dato’ Zainal.

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[Chips Yap]

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