Demand and ownership of Porsches must be growing in the southern region of Peninsular Malaysia as Sime Darby Auto Performance (SDAP), the authorised importer of Porsche vehicles in Malaysia, sees it necessary to establish a Porsche Centre there. Construction work is expected to commence at the end of this year, with operations set to begin during first quarter of 2020.

Designer’s impression of the new Porsche Centre in Johor Bahru to be opened in 2020.

The new facility – Porsche Centre Johor Bahru – will cost an estimated investment of RM48 million and have a built-up area of around 58,311 sq ft on a 74,052 sq ft piece of land. A first for Porsche in Malaysia, it will be a 4S facility which means that besides a showroom, service workshop and spare parts warehouse, it will also have a Body & Paint section to provide high-quality services to restore accident-damaged vehicles as well as refinishing.

“SDAP has been the sole importer of Porsche vehicles in Malaysia since 2010 and has continuously invested into the Porsche brand, with special dedication to state-of-the-art facilities and highly-skilled employees. We see a huge potential in the southern market, with the upcoming Porsche Centre Johor Bahru, it marks another milestone for Porsche in Malaysia,” said Christopher Hunter, the new CEO of Sime Darby Auto Performance.

“I strongly believe in the long-term potential for Porsche in Malaysia and I am convinced that this latest addition will support our growth whilst assuring an outstanding experience for our customers,” he declared.

“After-Sales has proven to be the key differentiator in the luxury car business. As a customer-centric brand, peace-of-mind ownership experience is a pivotal element in our approach. With the inauguration of the latest facility, SDAP aims to fulfil growing customer requirements and enhance our After-Sales competencies,” Mr. Hunter added.

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[Chips Yap]

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