Owners of the BMW 7-Series in Malaysia now have an exclusive membership and loyalty program which complements the existing BMW WhiteCard Program. Known as the BMW Excellence Club, the program is a follow-up to the introduction of the all-new BMW 740Le xDrive earlier this year.
Introducing the new BMW Excellence Club, Han Sang Yun, Managing Director & CEO of BMW Group Malaysia said: “When we introduced the All-New BMW 7-Series Hybrid with eDrive Technology earlier this year, we shared on the idea of the ‘Peak of Living Luxury’. This idea centres on experiencing the world of exclusivity with personalized and crafted modern luxury focused on innovation and sophistication beyond Sheer Driving Pleasure. With the new BMW Excellence Club programme, we are able to share these one-of-a-kind tailor-made experiences with our BMW 7-Series owners.”
The new membership programme is said to ‘redefine the premium ownership experience’, enabling 7-Series owners – both existing as well as those who just got one – to enjoy a host of exclusive privileges.
These privileges include tailored concierge programs, bespoke private events, exclusive valet service at some of the renowned addresses nationwide, priority appointment scheduling at elite establishments as well as access to premium hospitality lounges at various locations.
As an example, BMW Group Malaysia recently held a series of unique events that included flying seven couples in a helicopter over Kuala Lumpur at dusk for a specially curated evening experience at Mono Kuala Lumpur. Another experience of the senses was with premium partner Hugo Boss.
“The New BMW Excellence Club programme complements and raises the benchmark to the existing industry leading BMW WhiteCard and BMW BlackCard programme which is provided to all BMW and MINI customers, respectively. The programs are still currently the benchmark in the industry for access to premium experiences nationwide,” added Mr. Han.