The first vehicle from Nissan’s Frame and LCV (Light Commercial Vehicles) division to launch under the company’s mid-term plan, Nissan M.O.V.E to 2022, will be a SUV called the Terra. The new model will make its debut in China soon.
Nissan’s Frame and LCV business unit, made up of frame SUVs, pick-ups, vans, light-duty trucks, is seen as critical to achieving the company’s mid-term plan objectives. One in every 6 Nissan vehicles sold globally is a frame-based vehicle or an LCV, and the company is focused on capturing this division’s full potential. The business unit’s objectives under the mid-term plan include increasing sales by more than 40% by 2022 and becoming a global leader in pickups and frame-based SUVs.
“I’m very pleased to announce that the all-new Nissan Terra will soon arrive in China,” said Ashwani Gupta, Senior Vice -President for Nissan’s Frame and LCV business. “This rugged SUV is practical, authentic, and designed to go anywhere. The Nissan Terra goes on sale this spring, first in China, with other Asian markets soon to follow.”
“Nissan’s Frame and LCV business is seeing steady growth, and with our ambitious midterm plan and growing product line-up, we’re confident that this growth will continue. It is an exciting time for Nissan. We have the Nissan Terra arriving soon, the Nissan Navara is now in 133 markets worldwide, and more drivers are purchasing our LCVs around the world,” he added.
While most modern SUVs since the mid-1990s have moved towards a monocoque structure like that of a passenger car, the Terra will have a chassis frame like the original SUVs. The body-on-frame construction, though heavier and having some negative points, offers greater durability in rough conditions and also copes better with heavier loads. Driving dynamics have also improved in the past decade with innovations in suspension engineering.
To know more about Nissan SUVs and pick-ups available in Malaysia, visit www.nissan.com.my.