To better serve customers in and around the Kuching area, BMW Group Malaysia has added Regas Premium Auto Sdn. Bhd to its nationwide network.

Located along the prime location of Rock Road, the new Regas Premium Auto BMW dealership (formerly managed by Auto Bavaria) has been in operation for over 20 years and will continue to reflect the essence of the BMW brand and comply with its stringent international-class standards and specifications.

Welcoming Regas Premium Auto to the BMW Group network, Geoffrey Briscoe, MD of BMW Group Malaysia said: “It is a privilege for BMW Group Malaysia to welcome to our dealership network a business partner as established as Regas, which has had vast experience and success in the automotive segment in Sarawak. East Malaysia as a whole continues to grow as an important market for the premium segment of the Malaysian automotive industry. In 2010 alone, the market accounted for over 300 cars for the segment. With this new partnership, BMW Malaysia remains on track to increase our presence in the region.”
Briscoe added that so far this year, BMW Group Malaysia has recorded substantial growth, which is indicative of the strength of Malaysian premium automotive segment as a whole. As of May 2011, BMW Group Malaysia has sold a total of 2,028 vehicles, 29.7% more than the 1,564 vehicles sold in the same period last year.
Regas Premium Auto is a part of the Regas Group of Companies, one of the most established automotive dealers in Kuching and the state of Sarawak. Starting as Regas Motor Sdn. Bhd. in 1981, the company has had a track record of consistently delivering the best products and services to their customers, and accomplishing a combined total of RM374 million in revenue for 2010.  The company will have larger BMW 4S premises in the Kuching area scheduled to open in the first quarter of 2013.
The appointment of Regas Premium Auto is part of BMW Group Malaysia’s ongoing strategy of expanding its dealership network which is set to give BMW customers more choice and convenience as well as cater to BMW’s growing customer base throughout the country.

In the past four years, BMW Malaysia has undertaken several dealership initiatives which include establishing new BMW, MINI and BMW Motorrad dealerships, refurbishment of existing dealerships as well as the introduction and expansion of BMW Premium Selection, BMW’s authorized pre-owned car program.

“Our dealers play a critical role in being our brand ambassadors to the consumers and we want to ensure that our customers continue to get nothing but the very best, be they in Munich, Kuching or Kuala Lumpur. That’s exactly why we believe that with their professional management and proven record in delivering excellent service, our strategic partnership with Regas Premium Auto is a key component to further grow our brand presence in this region,” explained Mr. Briscoe.
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