In line with its objective of growing its own brand not just in Malaysia but also overseas, the Naza Group has begun to export its Sutera and Bestari models, with the first batch going to Nepal.?The cars were recently loaded at Port Klang for shipment to Alpine Motors, Naza?s distributor in Nepal.
Alpine Motors will display the Naza models in two showrooms in the country which has a population of around 28.2 million. It has its own finance company to offer loans to customers. Alpine Motors? staff will receive comprehensive sales & service training in Malaysia, the same provision for all of Naza?s distributors. The training programmes are conducted at Naza?s training facilities in Gurun, Kedah. All overseas distributors also have access to a comprehensive after-sales support system, including warranty & spare parts backup.
Besides Nepal, Naza will also be exporting the Sutera and Bestari to Bangladesh, Mauritius, Pakistan, Nepal and Madagascar in due course.
At a simple ceremony to mark the occasion, Tan Sri Dato? Seri Utama SM Nasimuddin SM Amin, CEO of?the Naza Group of Companies said: ?Due to production constraints and local demand, we expect to export around 5,000 units of Naza Sutera and 206 Bestari this year. Export potential will improve with the completion of Bertam Plant in 2008 and the introduction of new models.?
The Naza brand was first introduced in 2003 with the Ria MPV which was followed by the Citra MPV. Today, the line-up has broadened to include the Sorento SUV, Sutera and Bestari. Most of the models are assembled at Naza?s own plant in Gurun. The first three models were adapted from Kia models while the Sutera was adapted from a model produced in China and the Bestari was adapted from the Peugeot 206. As highlighted in our recent report on the Malaysian market in 2006, the Naza brand was the best performer of last year with impressive volume increases in a market that declined substantially.
Since Proton began exporting its cars in 1986, other Malaysian companies which have exported their cars have been Perodua, Bufori and TD Cars. Most of the cars have been exported to Europe, Australia?and the Middle East while TD Cars has also been exporting its TD2000 classic sportscar to Japan.