With less than a year to go before MINI puts its first fully-electric model in showrooms, the company has released a pair of exclusive detail design sketches as an initial preview. Following on from the MINI E pilot project which was carried out 10 years ago and the MINI Cooper S E Countryman ALL4 plug-in hybrid model on sale since 2017, the MINI with a battery-electric drivetrain represents the next stage in the electrification of the MINI brand and therefore reflects the BMW Group’s NUMBER ONE > NEXT strategy. The initial design sketches are on display this weekend at the Goodwood Festival of Speed in England.
“MINI is an urban brand and the fully-electric MINI the logical next step into the future,” said Oliver Heilmer, Head of MINI Design. “These initial sketches for the fully electrified MINI outline our vision of authentic design creating a bridge between the history of the brand and its electric future.”
The sketches show the car’s grille which has the hexagonal form that is a signature MINI design element. However, the closed-off interpretation is entirely new: behind the ‘grille’, cooling elements are conspicuous by their absence – which means the grille can stay closed and therefore improve airflow. A yellow accent bar with an E badge in the same colour produces a powerful contrasting effect and identifies this as a MINI unlike any other sold before.
The second sketch shows the striking wheel design which has been carried over from the MINI Electric Concept. The wheels take the motif of the accent bar on the grille and add their own asymmetrical twist.
The BMW Group announced the development of a purely electrically-driven MINI production model in 2017 and have confirmed that the first volume-produced MINI with a fully-electric drivetrain will be available in 2019 – exactly 60 years after the classic Mini went on sale.
The new model fits the MINI template by turning electric mobility into an emotionally engaging experience brimming with driving fun, style and individuality. Based on the MINI 3-door, the electric model will manufactured at the factory in England. Its drivetrain will be produced at two factories in Germany which are the competence centres for electric mobility within the BMW Group’s production network.