Michelin is no stranger in the world of motorsport, where the company supplies tyres and provides support to top tier teams competing on- and off-road, which had taken drivers to the top steps of the podium and winning championships. Much like the internet favourite Pilot Sport series of Ultra High Performance Tyres, the Michelin LTX Force is derived from years of competition to offer consumers on- and off –road usage with higher durability and performance.

Michelin Off-Road Days
(From Left to right) Mr. Kuang Boon Keat, Customer Engineering Support, Michelin Malaysia; Mr. Pascal Nouvellon, Managing Director, Michelin Malaysia; Mr. Duy Pham, Marketing Manager, Michelin Malaysia; and The Michelin Man, Michelin’s Mascot.

The premium tyre maker has recently organised the first Michelin Off-Road Days event at Sepang International Circuit from the 20 to 23 March to showcase the brand’s latest range of Michelin LTX Force SUV and 4×4 tyres. The new SUV tyres are suited to be driven from asphalt highways, concrete roads, to unpaved gravel, sand and wet mud paths.

Michelin Off-Road Days

Michelin invited a diverse group of individuals to test drive and experience first-hand of what the Michelin LTX Force is capable of. The LTX Force tyres are fitted on various vehicles, including the Toyota Hilux and Toyota Fortuner, as well as witness on-site comparison against other tyres in the market.

Michelin Off-Road Days

The Malaysian SUV and 4×4 segments accounts for almost 12% of total Passenger Vehicles sold in 2017 – or 61,275 units – according to the Malaysian Automotive Association. Global Insights estimates that the SUV market is expected to grow at a rate of 9.7% by the year 2022, while the Malaysia Tire Forecast and Opportunity Report projects tyre sales to increase by 6.6% the same period.

Michelin Off-Road Days
Mr. Pascal Nouvellon, Managing Director, Michelin Malaysia and a Toyota Hilux fitted with Michelin LTX Force tyres.

“Off-road technologies behind the Michelin LTX Force are derived from the World Rally Championship (WRC), one of the world’s most demanding rallies – thus, providing another example of Michelin’s “From Track to Street” philosophy. At the same time, on-road technologies improve braking performance on both wet and dry roads, as well as increases durability.

Through a series of tests held at the event, consumers could witness the Michelin LTX Force braking to an average distance of 2 meters shorter versus its competitors on-road, which is a crucial safety feature. Third party studies also revealed that the tyre delivers 35% more mileage” said Mr. Pascal Nouvellon, Managing Director of Michelin Malaysia.

Derived from the World Rally Championship (WRC), the Michelin LTX Force not only bears the same name, but utilises the same compound as the ones fitted on the highly competitive and highly adaptable WRC cars.

Michelin LTX Force

The road-going LTX tyres feature Michelin’s CompacTread Technology, whereby its treadblocks are reinforced to increase contact patch on the ground, for better braking and safety, which the LTX Force has a shorter braking distance average of 2 meters versus its competitors on-road.

BevelTread Technology is the rounded sloping edge cuts the peaks of noise at the frequency, which is sensitive to human ears proving a quieter ride; and CushionGuard Technology absorbs road imperfections for a more comfortable drive.

Adding rigidity for off-road applications is possible with the Extended Sidewall Biting Edge, which improves the tyre’s sidewall cut-chip resistance, and with its deep and open shoulder design adds up for off-road traction.

Michelin Off-Road Days

The Michelin LTX Force is available in a wide range of sizes ranging from 15 to 18 inches available at Tyreplus car service outlets, Michelin Expert Centre and authorised dealers across the nation.

[Bryan Au]

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