Attention to all BLINKs in Malaysia: BLACKPINK is finally ‘In Your Area’ where Kuala Lumpur will play host on the weekend of February 23/24 2019 to the Korean super girl group’s concert. The 2-day concerts, to be held at the Malawati Indoor Stadium in Kuala Lumpur, are presented by Kia Motors, who announced the partnership with BLACKPINK for their 2019 World Tour last month and sending the K-Pop scene in Malaysia abuzz.

BLINKs in Kuala Lumpur can look forward to a whole line-up of exciting activities Kia Malaysia has in store, starting with the Kia Malaysia x BLACKPINK Valentine’s Day Contest where two lucky winners will score the experience of a lifetime just in time for Valentine’s Day – a pair of Red Zone concert tickets and exclusive Sound Check and Send-Off passes each to meet Jennie, Jisoo, Rose and Lisa!

To enter the contest requires just a test drive of any Kia car at Kia showrooms, snap a photo and upload it on either Facebook or Instagram with the hashtag #KiaMalaysiaBLACKPINK to be in the running. The contest is open to all Malaysians and will run until February 17, 2019.

Kia Malaysia will also be showcasing a booth at the concert grounds where BLINKs can stand a chance to win exclusive BLACKPINK autographed CDs (limited number available). All you need to do is show off your best BLACKPINK-inspired dance choreography or carpool karaoke skill to your favourite BLACKPINK songs, and post a video or photo of it on Facebook or Instagram with the official hashtag #MovewithKiaMalaysia to be noticed!

The partnership between Kia Motors Corporation and BLACKPINK marks the first of many K-pop collaborations to be announced in 2019 by the Korean automotive manufacturer aimed at establishing a closer connection to the younger generation through a new K-Pop-inspired outreach campaign.

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[Chips Yap]

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