As a company which provides cars to the public for their personal mobility, Ford obviously has a responsibility to ensure that not only are its vehicles safe to use but the people who use them drive safely. To help ensure this, the carmaker has a global Driving Skills for Life (DSFL) programme which offers safe driver training and road safety awareness.
A flagship activity in Ford’s Corporate Social Responsibility programme funded by the Ford Motor Company Fund (the philanthropic arm of the Ford Motor Company), it has been running for 15 years and trained more than 1 million individuals in different countries. In Malaysia, the DSFL programme has been run annually for many years with its local distribution partner, Sime Darby Auto Connexion (SDAC).
Recently, a programme was offered to corporate partners and members of the public which was held at the Malaysia Agro Exposition Park Serdang (MAEPS) outside Kuala Lumpur over two half day sessions.
The DSFL sessions are free and aim to address various driver risks, such as dealing with unexpected scenarios, speed and space management as well as raise awareness on distracted driving caused by mobilephone use or tiredness.
“Ford Driving Skills for Life provides Malaysian drivers with the tools and resources needed for safe driving. Road safety is a very serious issue and we take pride in our ability to help reinforce this message among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto Connexion.
The programme has a mix of classroom and practical training sessions where drivers are offered hands-on driving experience. An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated as part of the programme. This included having participants wear specially designed goggles that can simulate the experience of driving while movement, coordination and alertness are impaired.
Visit www.sdacford.com.my for information on future DSFL events in Malaysia.