Ford is now the official Guinness World Records title-holder for the Largest Billboard in the world after unveiling a 5,265-square metre advertisement – equivalent to 20 tennis courts – for the European version of its EcoSport SUV on the Espana Building in Madrid, Spain. The title was confirmed after a Guinness World Records official inspected the 2,000-kg installation which exceeding the previous record established in Dhahran, Saudi Arabia, by 241.93 square metres.

“Our Guinness World Records title for the Largest Billboard demonstrates the creativity that drives our company,” said Elena Burguete, Director of Marketing, Ford Spain. “Ford’s message is ‘Go Further’, and that’s what we aimed to do with our campaign for the EcoSport. It’s a great way to deliver the message ‘Life is out there, are you?’ to as many people as possible, right in the heart of Madrid.”

The billboard will remain in place until the end of February, after which it will be donated to the Apascovi Foundation employment centre for people with disabilities, where a second life will be given to all of the materials used.

The EcoSport for the European market is offered, for the first time, with a Ford Performance-inspired EcoSport ST-Line variant. Ford Intelligent All-Wheel Drive is also available, along with driver assistance technologies including SYNC 3 connectivity and a rearview camera. The model comes with a choice of 1.0-litre and 1.5-litre petrol engines or a 1.5-litre turbodiesel engine for European markets.

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[Chips Yap]