Over the past 10 years, Ford and its distributors in various Asian countries have been helping to improve road safety awareness and make motoring safer by providing free driving courses to various corporate customers and members of the public. The initiative is known as the Ford’s global Driving Skills for Life (DSFL) programme and it is the company’s flagship Corporate Social Responsibility programme. To date, more than 85,000 drivers in the ASEAN region have participated in the programme.

Recently, employees from AIG Insurance as well as members of the general public in Malaysia were given an opportunity to participate in the DSFL programme in two sessions held at the Malaysia Agro Exposition Park Serdang (MAEPS).

The DSFL sessions address various driver risks, such as dealing with unexpected scenarios, distracted driving caused by mobilephone use, hazard recognition, speed management and the importance of ensuring child seats are securely fastened.

The participants wear special googles to experience what it feels like driving while movement, coordination and alertness are impaired (eg when drowsy or after having excessive amounts of alcohol). Emphasis is also given to the use of childseats and their proper installation.

“Driving Skills for Life provides the tools and resources needed for safe driving. We are proud to raise awareness of road safety and help reduce the number of vehicle accidents, making the roads safer for everyone,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto Connexion (SDAC) which represents the Ford brand in Malaysia.

DSFL sessions start in the classroom, with participants learning a range of topics from steering control, to speed/space management, distraction awareness and fuel-saving tips. This is followed by hands-on sessions using Ford cars.

An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated as part of the programme this time. This included having participants wear specially designed goggles that can simulate the experience of driving while movement, coordination and alertness are impaired.

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