The Rolls-Royce Cullinan made its first appearance in Southeast Asia with the regional debut held in Singapore yesterday. While the company had initially seemed to refer to it as a ‘high-bodied motorcar’ and avoiding the term ‘SUV’, it seems that they have no choice since the rest of the world refers to it as a ‘SUV’, the first one ever offered by the carmaker.

So it’s now officially presented as ‘the Rolls-Royce of SUVs’, which means no one can boats ofl their SUV being the ‘Rolls-Royce of SUVs’ since Rolls-Royce finally has such a model! It is named after the largest diamond ever to be discovered and which now resides proudly atop the British Crown Jewels.

Speaking at the event, Paul Harris, Rolls-Royce Motor Cars Regional Director for Asia Pacific, said: “This is a seminal moment in the history of the brand as we take our place at the very top of a highly competitive sector, but we are confident that Cullinan will set a new benchmark and take its occupants wherever they dare venture in effortless luxury.”

As would be expected from the brand, the new model (priced in Singapore from S$1,268,888) has not just superlative qualities but is also technological advanced with features such as 4-wheel steering, Night Vision, and an industry leading 7×3 High-Resolution Head-Up Display. It is the second model to sit on the marque’s proprietary ‘Architecture of Luxury’ which promises to redefine luxury travel as ‘Effortless, Everywhere’ without sacrificing the brand’s legendary ‘Magic Carpet Ride’.

The Cullinan uses this new architecture in a wholly different manner to enable its owner and the other occupants within to safely and comfortably continue motoring after the road ends and the trail begins.

When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

Bespoke features developed specifically for the increased variance of its intended patrons’ lifestyles include, for example, the Viewing Suite and the Recreation Module. The Rolls-Royce Bespoke Collective seeks challenges from Rolls-Royce patrons as they dream up new and creative uses for these spaces.

The cabin can be commissioned in two formats – Lounge Seats or Individual Seats. The former caters to families – creating space for three passengers in the rear, and featuring fold-down seats for the first time in a Rolls-Royce. In this format, the rear compartment or boot area offers a standard 560 litres of space, growing to 600 litres with the parcel shelf removed. Once the rear seats are folded flat, an impressive loading length of 2245 mm and load capacity of 1930 litres can be accessed, making Cullinan one of the most cavernous offerings in the super luxury SUV segment.

[Click here to read about the Cullinan in more detail]

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[Chips Yap]

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