The current (and even the previous) generation of the Nissan Serena S-Hybrid have been in a class of their own, and with a price range between RM128,000 and RM140,000, it’s not surprising that many people want to buy one. In fact, just four months after the latest generation was launched in May this year, over 2,500 bookings had been received by Edaran Tan Chong Motor (ETCM).

The company reports that, to date, total bookings have passed the 5,500 mark and 73% (4,000) of those customers received their MPVs by the end of October. While confident that the new generation would be as popular as its predecessor, especially with so many more features, ETCM was caught by surprise at the strong response and production capacity had to be increased.

However, it’s not just a matter of sending an instruction to produce more units and it can be done right away. As a vehicle is made up of thousands of parts, the companies that supply those parts must also be able to provide a higher volume and they too need time to increase their output. But finally, it appears that ETCM can get more MPVs out and says that delivery times will be shorter.

“Our assembly plant has been focusing on increasing its production whilst ensuring the highest level of product quality, and continuously speeding the deliveries. We are extremely thankful to our valued customers for their continuous support, understanding and patience,” said Christopher Tan, Sales & Marketing Director of ETCM.

On the popularity of the Serena S-Hybrid, Mr. Tan said that it can be attributed to the spacious and comfortable cabin, along with the advanced safety features.

“And it’s not just Malaysians who see the model as great value for money but also Japanese because the Serena S-Hybrid has been the best-selling midsize MPV in Japan this year,” Mr. Tan added.

Click here for other news and articles about the Serena S-Hybrid and visit www.nissan.com.my to locate a showroom where you can get a test-drive.

[Chips Yap]

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