Volkswagen Passenger Cars Malaysia (VPCM) and Lazada are pretty good friends these days as the company that markets the German cars has found the online platform an effective sales channel which also helps to promote the brand. VPCM was the first car company in Malaysia to team up with an e-commerce company when it offered 12 limited edition Volkswagen Beetles for sale on Lazada last December.
Commenting on the partnership, Erik Winter, Managing Director of VPCM said: “We live in a digital age where goods and services can be obtained online, so why not cars?” Since then, the company has gone on to offer other models, in limited numbers, for sale online and today, it unveiled a special edition Polo Black & White in conjunction with Lazada’s annual 11.11 Shopping Festival.
The special edition Polo Black & White is limited to only 11 units and will be available on November 11. Customers only need to pay the retail price of RM68,488 for the Polo Black & White to receive additional accessories worth RM7,500. As part of the deal, an official bank partner will also be offering a special low interest rate of 1.11% per annum for a 5-year loan.
Those who are interested in making a purchase have to pay a booking fee of RM799 which can be made via Lazada Wallet, credit card or online banking. After that, the customer will receive a call from a Volkswagen representative for arrangements on their preferred dealership and to complete the rest of the purchase process leading to delivery of the new car.
The Polo Black & White is only available in Candy White and comes fitted with a black rear spoiler, black body side moldings, leather seats, 15-inch black alloy wheels, black side mirrors and authorised VW Tint.
Assembled locally, the Polo is powered by a 1.6-litre 105 ps/153 Nm MPI petrol engine with a 6-speed automatic Tiptronic transmission with sport mode. Standard equipment includes a new RCD 340G head unit which has a wide range of connectivity options. App-Connect enables access to mobile apps using Apple CarPlay, Android Auto and Mirrorlink.
All Volkswagen models distributed by VPCM through authorised dealers come with 3 years of free scheduled maintenance, a 5-year manufacturer’s warranty and 5 years of roadside assistance.
More information on the Polo and other models available in Malaysia can be found at www.volkswagen.com.my.