Dato’ Zainal Abidin Ahmad

Perodua’s longest-serving President & CEO, Datuk (Dr) Aminar Rashid Salleh, 58, has announced his retirement today after 9 years at the helm. He is to be succeeded by Dato’ Zainal Abidin Ahmad, previously Vice-President of Perodua Auto Corporation Sdn Bhd, who will assume the President & CEO position from January 1, 2019.

Under Datuk (Dr) Aminar’s leadership, Perodua not only expanded its market share from 31.2% in 2010 to more than 37% as of the latest sales data, but also started the much-needed transformation initiative within the Perodua Group.

Aftersales improved significantly, as well as cost efficiency, quality and delivery. Most importantly, Perodua embarked on a RM1.3 billion investment program to build Perodua Global Manufacturing Sdn Bhd, Malaysia’s first Energy-Efficient Vehicle plant (certified by the Ministry of International Trade and Industry).

Datuk (Dr) Aminar Rashid Salleh (left) is retiring after 9 years at the helm of Perodua.

“The Perodua Board of Directors wishes to thank Datuk (Dr) Aminar for his contributions to Perodua and to the Malaysian automotive industry as a whole,” said Perodua Chairman Tan Sri Asmat Kamaludin.

He is expected to further efforts to work on improvements in efficiency and competitiveness, with the aim of expanding Perodua’s export business. “To this end, the Perodua Board of Directors looks to Dato’ Zainal to lead the charge as he has the capability in managing Perodua as well as its vendors, suppliers and dealers to become regional players,” said Tan Sri Asmat.

“Taking Perodua regional requires someone that can not only lead but who can also effectively engage the government and together navigate the ever-challenging automotive industry,” he added. “Dato’ Zainal has also proven his ability to work well with all shareholders, including Daihatsu Motor Company of Japan in bringing new technology to Perodua and encouraging investment within the country.”

Tan Sri Asmat further added that ‘the future of Perodua depends on our ability to work more harmoniously with Daihatsu as they have always been very supportive of us. “Dato’ Zainal has proven that he is well-suited for this task,” he confirmed.

“With the manufacturing knowledge shared by Daihatsu, we were able to stay competitive domestically, and with their guidance, we are looking to further grow our business beyond Malaysia,” he added.

Dato’ Zainal Abidin Ahmad, 52, holds a Bachelor’s Degree in Management Information Systems and Accounting from the Pacific Lutheran University, Washington, USA. He began his career in Perodua in 1995 in the cost control department, and was directly involved in creating Perodua’s manufacturing cost structure.

He will be the first President & CEO selected from within Perodua. He participated in the formulation of the National Automotive Policy and is working closely with the government through the various bodies under the Ministry of International Trade and Industry to further improve the policy.

Dato’ Zainal was also instrumental in establishing the Sendayan, Negeri Sembilan powertrain hub which incorporates Daihatsu Perodua Engine Manufacturing Sdn Bhd (opened in 2016) and transmission plant managed by Akashi Kikai Sdn Bhd (opened in 2015).

Click here for other news and articles about Perodua.

Visit www.perodua.com.my for information on its products and services in Malaysia.

[Chips Yap]

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