BMW Malaysia today presented the BMW Luxury Excellence Pavilion in Malaysia, unveiling a new brand presence for its luxury segment vehicles for the very first time, and had taken the opportunity at the experiential event to reveal the BMW Concept 8 for the very first time not only in Malaysia, but also in South-East Asia.
Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “It is an absolute pleasure for us to be able to share our new brand presence and expression for our luxury cars here at the BMW Luxury Excellence Pavilion. From Toronto, Canada to Malaysia, we hope to share our vision of the luxurious appeal of our brand through this one of a kind experiential programme, further demonstrating how we have redefined the idea of modern luxury in the auto industry.”
Open to the public from Thursday, 22nd February to 7th March 2018, the BMW Luxury Excellence Pavilion showcases not only the future of BMW’s automotive design, but the brand’s relationship with the arts, architecture, luxury goods, and more. Having debuted in Berlin early and late 2017 in Toronto, Malaysia is the South-East Asian stop for the experience, including the showcase of the BMW Concept 8, which the production version is slated to launch this year as part of the company’s biggest model offensive in its history.
Besides the concept, the upcoming model had also made its competitive debut this year with the new BMW M8 GTE race car in the IMSA WeatherTech SportsCar Championship and FIA WEC, which BMW Motorsport will make its return to the legendary 24 Hours of Le Mans after a six-year absence.
The BMW Concept 8 Series showcases the brand’s new design approach with crisp lines and powerfully sculpted surfaces, finished in an exclusively developed exterior paint named Barcelona Grey Liquid – a greyish-blue with highly iridescent pigments.
Sporting a large kidney grille, slim twin headlights and large air intakes that form a striking, sporty front-end graphic. The Concept 8’s rear is even more striking with powerful wheel hinting rear-wheel drive propulsion.
Inside, the BMW Concept 8’s interior is a interpretation to the brand’s its interior design with switchgear positioned in organised and compartmentalised areas of the cockpit.
The gearshift lever and the iDrive Controller are made from Swarovski glass with smoky quarts are classy finishing touches – probably inspired from a certain Swedish luxury brand. For now, it’s still too early to tell whether physical buttons and dials will make their presence in the production 8 Series, which the Concept 8 could suggests otherwise.
Other interior highlights include the Hand-polished aluminium spokes of the flat-bottomed steering wheel with red-anodised shift paddles is a nod to motorsports and Merino leather in Dark Brown and Fjord White lends the interior a high-quality ambience with surfaces covered in carbon fibre and hand-polished aluminium to give it a sporty feel.