It’s the online age where, to make an appointment, you don’t have to call a service centre and wait for a human being to answer or talk to a machine. Now owners of BMW and MINIs can schedule the service needs for their vehicles directly at their preferred authorised dealership via the BMW Malaysia and MINI Malaysia websites.
Introducing the new service, Han Sang Yun, Managing Director & CEO of BMW Group Malaysia said: “Digitalisation is a strategic direction for the BMW Group worldwide and we have been moving in tandem here in Malaysia to introduce products and service offerings that push the envelope for Digitalisation for further convenience and peace of mind in the premium automotive industry.”
“The new online service program for our BMW and MINI customers here complements the entire 360-degree ownership experience of a vehicle from the BMW Group which provides to our customers not only the most enjoyable but also the most rewarding ownership experience.” He said.
Mr. Han added that BMW Group Malaysia already demonstrated this with the introduction of BMW Connected extensively in all their vehicles since 2015. BMW Connected is like a personal mobility assistant that provides various services in the car, enhancing the motoring experience and making things more convenient.