Boustead Petroleum Marketing Sdn Bhd (which markets BHPetrol fuel and lubricants) recently conducted an ‘Orange Charity Hunt’, the first event of its kind for customers. It was a combined effort between BHPetrol Retail staff, N.S. Seng Sdn Bhd and 6 BHPetrol stations located in Mukim Daerah Kuala Selangor.
The event was aimed at creating greater brand awareness of BHPetrol amongst the community around Mukim Daerah Kuala Selangor. The turnout for the treasure hunt was above expectations with 124 participants. The flag-off took place at the BHPetrol station in Ijok and ended at the BHPetrol station Sekinchan 2.
The participants were all customers of the stations from BHPetrol Ijok, BHPetrol Kuala Selangor, BHPetrol Tanjung Karang, BHPetrol Hujong Permatang, BHPetrol Sekinchan 1 and BHPetrol Sekinchan 2. Apart from answering the questions along the way, the treasure-hunters had to complete tasks such as preparing and serving their own cendol at the iconic Cendol Bakar Kuala Selangor, making few stops and taking pictures at Kuala Selangor and Sekinchan’s famous landmarks, and fuelling up with specific amounts of petrol at selected BHPetrol stations.
The winner was Encik Suzaidee who won a Vespa motorcycle worth RM15,000 with a special ‘BHP’ numberplate, and RM3,000 cash. He is a loyal customer of BHPetrol Ijok. The two runner-ups won RM2,000 and RM1,000 cash prizes, respectively. There were also lucky draws and hampers provided to all participants.
On top of that, for the local community, there was also the announcement of the recipients of a charity pool collected by the 6 stations for selected organizations in Kuala Selangor. The recipients were to SRJK (C) Yoke Kuan Sekinchan, Sekolah Kebangsaan Seri Sekinchan, Rumah Tunas Harapan Tengku Ampuan Rahimah, SJK (C) Ijok, Pertubuhan Kebajikan Anak-Anak Yatim dan Miskin, and Maahad Tahfiz Ulumul Huda.
‘This is the first time we have organized such an event and we hope this effort will inspire more dealers in our BHPetrol network to do the same. We would like to thank our participating stations for making it happen for a good humanitarian cause” said Ir. Azizul Azily Ahmad, Boustead Petroleum Marketing Sdn Bhd’s General Manager for Supply, Retail and Government Relations.