Driver-partners from Grab were today rewarded for their performance in the final of the Proton ‘Wealth on Wheels’ (WOW) challenge held recently. A joint collaboration between Proton and the ride-hailing company, the WOW promotion was open to driver-partners who drive the Proton Iriz, Persona and Saga and sought to reward them not only for their diligence but also their ability to get the most out of just one tank of fuel.
For the Proton challenge, 2,181 Grab driver-partners were recruited during July with the first 1,000 being rewarded with RM30 car service vouchers from Proton. The qualifying period ran from August 1 – 5, and all participants were given 5 days to drive within the Klang Valley to earn as much as possible.
The best performers in each category (Iriz, Persona and Saga) were then selected to compete in the final which was flagged off at Proton’s Centre of Excellence (CoE) in Shah Alam, Selangor. All the Grab driver-partners who participated in the Final round received RM500 worth of Proton sales vouchers each (redeemable for a new car purchase).
Each participant was then directed to the nearest petrol station and had their fuel tank topped up and sealed before setting off at 9 am to earn as much as possible. Before returning at 5 pm, the participants headed to the nearest petrol station towards the CoE where the amount of fuel used was determined.
“The Proton 1 Tank Adventure reminded car-buyers that Proton cars can take them on some wonderful journeys around Malaysia using just one tank of fuel. With Grab, we wanted to show their driver-partners that a Proton car helps them get around quickly, safely and economically, leaving more money in their pocket at the end of the day,” said Abdul Rashid Musa, CEO of Proton Edar.
The top performers for each category were rewarded with a Grand Prize of RM6,888 worth of Proton car sales vouchers along with special incentives from Grab. All finalists will also be invited to the launch of Proton’s first-ever SUV and exclusive test drive events.
“As Malaysia’s first car company, Proton played a major role in putting Malaysians on the road. We would like to do something similar to help the ride-hailing industry grow and hopefully with the Proton Wealth on Wheels event and our other promotional activities, we will attract more driver-partners to our cars,” added Encik Abdul Rashid Musa.