Many may remember the Audi RSQ in ‘I, Robot’, the 2004 sci-fi movies starring Will Smith. The RSQ was a technologically advanced sportscar in the world of 2035 and its design was influential in shaping the R8 which came out two years later.
Now Audi brings back the RSQ name and as a promotion of its new e-tron line of electric cars, the new RSQ gets ‘e-tron’ as a suffix. It will be seen on the big screen in September next year as a fictional, virtual performance concept car in Twentieth Century Fox’s animated film ‘Spies in Disguise’.
The full-battery electric model, created by Audi Design in cooperation with Blue Sky Studios, combines automated driving with artificial intelligence and transformational technology. The RSQ e-tron will be driven by super-spy Lance Sterling (voiced by Will Smith).
With a hologram speedometer, electric mobility and fully automated driving technology, the 2-seater car embodies the visionary design language of the brand. In the movie, Sterling needs a performance car that will complement his prowess. Along with equipment features such as a fully automated driving mode and other Audi assistance systems, the concept car has special features for secret agents (Top Secret at this time).
“Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modelling studio,” said Frank Rimili, Head of Exterior Design Studio 3 at Audi AG. “At Audi Design, we combine state-of-the-art digital visualization techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron.”
The RSQ e-tron will building awareness for e-tron full-electric mobility as part of the Audi brand story: “An international espionage story with future technologies that can save the world is the perfect match for the Audi brand,” said Giovanni Perosino, Vice President of Marketing Communication at Audi AG. “Similar to our cars, fun, innovation and performance are key elements of the storyline.”
“Audi and Fox have been great collaborators over the years and we’re thrilled to evolve our relationship, bringing Audi into the world of animation for the first time. This project was the perfect opportunity to highlight Audi’s e-tron technology and give our intrepid spy, Lance Sterling, his own signature spymobile”, said Erin Williams, Vice-President, Marketing Partnerships for Twentieth Century Fox Film.