The Mercedes-Benz network in Malaysia continues to grow as new Autohaus outlets open around the country each year. Additionally, dealerships also have aftersales facilities to ensure that the increasing number of Mercedes-Benz owners are fully supported.
The latest one is in Kuantan, Pahang operated by Asbenz Stern Sdn Bhd, which has been running a successful Mercedes-Benz dealership in Sg. Petani on the west coast since 2004. The Mercedes-Benz Asbenz Stern Kuantan 3S centre offers a comprehensive range of services and can handle up to 250 vehicles each month.
The 3S centre, which complements a showroom in another part of Kuantan, has been designed and planned in accordance with the Mercedes-Benz Presentation System II (MPS II) Autohaus concept and the latest Mercedes-Benz Corporate Identity (CI).
It has the interactive I-Showroom feature which allows customers, with a swipe of a finger, to explore and learn more about the latest Mercedes-Benz products and promotions at their own pace. For those who want to see and touch (and of course, experience) actual vehicles, the showroom can display up to 7 models.
“Together with our dealer partner, Asbenz Stern, we further underline our commitment to the East Coast region. The Mercedes-Benz Asbenz Stern Kuantan Autohaus demonstrates our commitment to enhancing our customer touchpoints nationwide, delivering to our customers the Best Products and Best Customer Experience,” said Mercedes-Benz Malaysia President & CEO, Dr Claus Weidner.
Through the new establishment, Asbenz Stern aims to develop the untapped market in Kuantan and further establish the Mercedes-Benz brand in the East Coast. This includes providing premium brand experience in retail and customer services to a growing Mercedes-Benz fan base and more job opportunities for the local community to pursue within the Mercedes-Benz network.
“It gives us great pride to extend our reach and presence to the East Coast, giving us the opportunity to deliver the Asbenz brand of service and hospitality to customers in Kuantan and across the East Coast. Asbenz now stands proud as a multi-location authorised Mercedes-Benz dealer from our beginnings in Sungai Petani with Asbenz Motors to this milestone now, Asbenz Stern in Kuantan,” said Asbenz Motors’ Managing Director, Goh Chuan Kiong.
“We are ready to demonstrate ‘Nothing but the Best’ in our commitment to our customers, in line with the Mercedes-Benz brand promises of Best Products and the Best Customer Experience,” he declared.
Asbenz Stern is a group expansion into the East Coast backed by on-ground experience and understanding of operations in both Kuantan and the East Coast. To date, approximately RM 5 million has been invested by MBM and Asbenz Stern in the development of this Kuantan Autohaus and Service Centre.
The Mercedes-Benz Asbenz Stern Kuantan Autohaus launch further expands the German marque’s presence along the East Coast states of Kelantan, Terengganu and Pahang. Overall, Mercedes-Benz Malaysia has the largest premium network coverage in Malaysia with 34 Autohauses nationwide.