007 ELEMENTS is a unique new James Bond experience built inside the summit of the Gaislachkogl mountain in Solden, Austria. In the cinematic installation, recently opened to the public, visitors can learn how the thrilling action sequences in ‘Spectre’ were filmed in the same location and also see interactive displays with Jaguar Land Rover technology.
At more than 3,000 metres above sea level, 007 ELEMENTS is the highest experience of its kind taking visitors on a journey through 9 galleries and a plaza with stunning Alpine views. The dramatic spaces complete with an immersive soundscape showcase the fundamental elements that define the James Bond films – placing visitors inside the world of 007 and revealing how that world is made.
The iconic Land Rover Defender driven by villain Hinx’s henchmen is situated right on the cliff edge while the Range Rover Sport SVR driven by Hinx is also on display. The latest Jaguar Land Rover technology is on show, including the artificial intelligence systems and 90 kWh lithium-ion battery from an electric Jaguar I-PACE performance SUV. These are used to power a wireframe model of the C-X75 concept car that starred in a spectacular car chase through Rome in Spectre.
Jaguars and Land Rovers have appeared in nine Bond films. The first time was in 1983 when Bond (then played by Roger Moore) escaped in a Range Rover Classic convertible driven by Bianca. Commenting on the association, Laura Wood, Head of Brand and Partnerships at Jaguar Land Rover, said: “We are very excited to reach the 35th anniversary of the collaboration between Jaguar Land Rover and the Bond franchise. 007 ELEMENTS showcases the long-standing unique partnership which is still demonstrated today, with more than 70 Jaguar Land Rover vehicles used in the most recent film, Spectre.”