Japan isn’t Aston Martin’s largest market (yet) but as the second largest luxury car market in the world, it must certainly be a market which the carmaker can be more successful in. To achieve this, it has opened a dealership in Tokyo with the aim of making it the largest dealership by volume worldwide. It is part of the British luxury marque’s £500 million trade and investment programme in Japan announced in August.
Known as ‘The House of Aston Martin Aoyama’, the company’s first global brand centre will fully open for business on November 21, 2017. The state-of-the-art 1,000 square metre development includes a dealership spread across adjacent buildings.
Created to showcase all aspects of the Aston Martin experience, The House of Aston Martin Aoyama brings together the art and entertainment of the brand. Occupying a commanding presence on the famous Aoyama Dori, the brand centre covers 3 floors and includes vehicle displays, a shop and space for relaxing and entertaining.
“As the second largest luxury car market worldwide, Japan is key to Aston Martin’s future success. As we map out our global retail presence, we are confident that Aston Martin Tokyo will quickly become our largest dealer by volume in the world,” said Dr. Andy Palmer, President & CEO of Aston Martin. “With the launch of this state-of-the-art dealership facility in conjunction with SKY GROUP, The House of Aston Martin Aoyama and the upcoming Meta Technology and Luxury Accelerator office, we are committed to not only providing our customers with the best service and best products, but the best luxury experience”.
The ‘House of Aston Martin Aoyama’ is set to become a destination in its own right. It will provide our customers and brand enthusiasts a new hub for art, culture, shopping, luxury and elegance. Within the premises will be information about Aston Martin’s design philosophies and visitors can also experience the spirit of Aston Martin through its ‘Art of Living’ products and experiences.
The dealership is operated by a leading automotive retailer SKY GROUP which already manages 26 dealer facilities for a variety of brands in three Japanese cities. Aston Martin Tokyo becomes the organisation’s first dedicated sales space in the capital, focused around a beautiful 8-car showroom displaying the brand’s full range of sportscars.