At the 2017 Putra Brand Awards, Toyota and Perodua received Gold awards in the Automotive Category, Toyota for the sixth consecutive year and Perodua for the first time in the 8 years the Awards program has been running.
“We at UMW Toyota Motor are delighted to receive this prestigious award again, making it six years in a row that Toyota has been the Gold winner in the Automotive category. We thank all our loyal customers who have supported us over the years and we will continue to give the best in term of offering good products and excellent customer services,” said Ravindran K. President of UMW Toyota Motor.
For Perodua, winning awards at the event is not new as the brand has been receiving Bronze and the Silver awards for the last few years. “However, receiving a Gold award this year has put our brand on par with other international brands,” said Perodua’s President & CEO, Datuk (Dr) Aminar Rashid Salleh. “This award is a true recognition to Perodua, a home-grown brand, as a preferred brand and we sincerely thank all Malaysians for their endorsement and trust in us.”
The Putra Brand Awards is the premier brand awards event in Malaysia. It is organized by the Association of Accredited Advertising Agents Malaysia (4As) and endorsed by MATRADE with the support of the Branding Association of Malaysia, the Malaysian Advertisers Association and the Media Specialists Association.
Utilising a robust consumer research methodology developed by a research partner, 6,000 consumers determined Malaysia’s favourite brands within multiple categories, with each category being awarded a Gold, Silver and/or Bronze for the most preferred brands.