Sime Darby Auto Connexion (SDAC) welcomed over 3,000 visitors to its first experiential Ford Pop-Up store for the Ford Ranger. The new store concept was first introduced in the Klang Valley last month and then introduced in other regions of Peninsular Malaysia.

Vistitors to the Ford Pop-Up store were offered the unique opportunity to be immersed in a Virtual Reality (VR) experience to discover the smart and safe driver-assist technologies that has helped the Ranger set industry benchmarks. Various fun-filled activities were also offered to participants with chances to walk away with exclusive Ford merchandise.

“We are extremely pleased with the public’s positive reception of our first Ford Pop-Up store. By leveraging contemporary retail marketing concepts and modern technologies like VR, we hope to continue creating unique experiences to bring the Ford brand closer to consumers while introducing our vehicles to more new-to-Ford customers in Malaysia,” said Syed Ahmad Muzri Syed Faiz, SDAC’s Managing Director.

Besides the northern region and the East Coast, the Ford Pop-Up store is scheduled to make its fourth stop at the Setia City Convention Centre in Setia Alam, Selangor from August 10 – 12. After that it will be in Johor Bahru (Sutera Mall) from August 23 – 25 and in Alor Setar (Aman Sentral) from September 6 to 8).

During the month of August, which is the final month of the ‘tax holiday’ before the Sales & Service Tax starts in September, customers can save on their purchases of new Ford vehicles. Additionally, for selected models, SDAC is also offering rebates so the savings will be even greater.

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[Chips Yap]

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