Tag: Proton

DRB-HICOM picks Geely Auto as Proton’s partner

DRB-HICOM picks Geely Auto as Proton’s partner

True to their word, DRB-HICOM Berhad has announced their choice of foreign strategic partner for Proton before the middle of the year. Companies that were known to have submitted proposals for the partnership were the French PSA Group and China’s Zhejiang Geely Holding Group Co., Ltd. And it is the […]

DRB-HICOM Autofest is on this weekend

DRB-HICOM Autofest is on this weekend

DRB-HICOM’s Autofest 2017, a popular event since being introduced in 2013, is on again this weekend at the EON Complex in Glenmarie, Shah Alam, Selangor. This year, the biannual event will be featuring MODENAS’ entry into a new segment, which is the street bike category. A special car auction will […]

Tested: Proton Perdana 2.4

Tested: Proton Perdana 2.4

It is really easy to start a Proton article by bashing the company for continuing its rebadging program and not developing a car by itself after all these years of research, development, technical partnerships and engineering know how. But that’s the one thing we vowed not to do when reviewing […]

Proton Iriz enters Indonesian market

Proton Iriz enters Indonesian market

PT Proton Edar Indonesia (PEI) officially launched the Proton Iriz in Indonesia earlier today at the FX Sudirman Mall in Senayan, south Jakarta. Prior to the launch, PEI had organized a media preview and test-drive session on February 9 in Sentul, Bogor. Indonesia is the second country after Brunei to […]

Abdul Rashid Musa is the new CEO at Proton Edar

Abdul Rashid Musa is the new CEO at Proton Edar

Proton Holdings Berhad today announced the appointment of Abdul Rashid Musa as the Chief Executive Officer of Proton Edar Sdn Bhd (PESB), the distribution and retail arm of the carmaker. Encik Abdul Rashid takes over from Rohime Shafie who has been assigned to DRB-HICOM as the Head of Automotive in […]

New Proton Saga and Persona launched in Brunei

New Proton Saga and Persona launched in Brunei

Proton has launched the latest Persona and Saga in Brunei, the third new model to be introduced in that market in less than 6 months. Brunei is the first export market to sell the two new models which were launched in Malaysia in August and September last year. “We are […]