Tag: Lexus

What would a Lexus super yacht look like?

What would a Lexus super yacht look like?

A few years ago, the Toyota Marine Department invited Toyota Motor Corporation’s President, Akio Toyoda, to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan. As an experienced driver who has raced around the Nurburgring, Mr. Toyoda was inspired […]

Toyota delivers hybrid mobility as a Worldwide Olympic partner

Toyota delivers hybrid mobility as a Worldwide Olympic partner

As part of its commitment as a participant in The Olympic Partner (TOP) program, Toyota Motor Europe (TME) and Toyota Switzerland (TAG) recently delivered a fleet of Toyota and Lexus hybrid cars to the International Olympic Committee (IOC) administration in Switzerland. The vehicles represent one aspect of Toyota’s sponsorship agreement […]

Exploring new frontiers of tyre design

Exploring new frontiers of tyre design

One of the head-turning showcars at the Paris Motorshow is the Lexus UX concept SUV, described by the carmaker as ‘a dramatic vision for a premium SUV of the future’. Numerous design elements of the UX are futuristic and so are the tyres which were specially developed by Goodyear. The […]