Tag: BMW

The most popular automotive brand on Instagram is BMW

The most popular automotive brand on Instagram is BMW

The BMW brand’s international Instagram channel has broken through the ten million followers’ mark, making it the most successful automotive brand on Instagram worldwide. Having posted its first image on Instagram (a high-gloss photo of a BMW 650i) in 2012, the impressive figure underlines the BMW brand’s commitment to social […]

Innovative storytelling using BMW Projection Mapping

Innovative storytelling using BMW Projection Mapping

In an elaborately-staged display using aesthetic lighting installations and innovative storytelling, BMW brings to life the development process and engineering expertise behind its new 7-Series. The installation, on show at BMW Welt in Munich, the BMW Brand Stores in Paris and Brussels, and the BMW Driving Centre in Seoul, combines […]